A few days back, I was out for coffee with one of my friends. And as we conversed about everything under the sun, I got to know that he had lost a few bucks while…
Done and dusted. All the blogs that I had written last month were published. So once again, it was time to look for a new blog topic. In the meantime I had been closely following…
Staying relevant is the key to surviving the fiercely competitive market. The reason is only when you have extensive knowledge, you can implement the right strategy. In this blog, I will take you through the…
The Salesforce B2C Commerce platform involves integrating various third-party services for a delightful shopping experience. Some of these typically include checkout services, such as tax services, the shipping and the payment processors. Besides, the implementation…
In my previous blog I had talked about the tried and tested ways to launch a successful flash sale using the SFCC platform. Now that we know the ways to successfully launch a flash sale;…
Salesforce’s 22.4 release notes were recently released, and we are thrilled to highlight what you can anticipate from them. You may prepare for the upcoming Salesforce release by reading this blog. As you may be…
With brick-and-mortar retailers rethinking their current operating strategies in response to the ecommerce challenge, BOPIS (Buy Online Pick-up In-Store) is quickly evolving to create a seamless customer experience, offering tech-savvy customers a stronghold. BOPIS —…
Did you know?🤔 Online sales over the last BFCM (Black Friday Cyber Monday) period had reached $6.3 billion in 2021, 23% more than 2020! This is a classic example of a flash sale or the…
Every part of the buying journey has changed from how customers engage with brands to where brands need to show up. To keep up with the change, flexibility and agility are the two most indispensable…
Data is the cornerstone of any retailer’s success. Whether you’re refining marketing messages or monitoring inventory levels, a solid foundation of high-quality, first-party data is essential. However, not all data is the same. Data can…
In January 2020 only 5% of grocery purchases were online. Soon COVID-19 crippled the world and grocery stores across the globe experienced unprecedented growth in demand. Also, expectations are that similar behavior patterns will continue…
With the onset of the pandemic in 2020, there was a paradigm shift in the digital ecosystem. A frenetic digital adoption and a significant change in consumer behavior were the key trends. 2021, on the…
