All posts by Abishek Balakumar

Halloween mood board for your B2C e-commerce site

3 wicked strategic ways to boost your online sales this Halloween! No tricks, just treats  Halloween is around the corner – The “scary-good” time of the year. In 2020, US shoppers spent roughly $8.8 billion over the Halloween season. This year, it could go…

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3 ways in which Unified Commerce helps B2C businesses offer hyper personalized experiences to consumers

One of the most satisfying shopping experiences is when you stumble across something that you never knew you needed, and even seeing an offer on it. This can happen while shopping online when finding a perfect gift, picking the right costume for a party or even In-stores while strolling through the well-curated aisles leading to…

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The value pitch: Scale-up your ecommerce business with Salesforce Commerce Cloud

The year 2021 heralded the dawn of a new era in retail and ecommerce. The pandemic triggered a tremendous shift in nearly everything digital, and while 2020 will be remembered as an outlier in terms of the frenetic…

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The secrets of a successful migration strategy that helped Metro Retail Stores Group Inc migrate to cloud in the middle of a pandemic.

Embracing the potential of the cloud has become an unavoidable requirement for success in today’s digital world, particularly as companies progressively migrate their applications to the cloud to fuel growth. Every organization’s path to the…

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Phygital malls, localization and AR: There’s no avoiding it, APAC consumers demand digital!

Perhaps, while you are reading this blog, someone would have just stepped into a retail store or popular mall, tried on a few clothes and made their purchase without ever pulling out their cards. And…

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A Tale of Two Paradigm Shifts – “Shoppertainment And Live Stream Commerce”

The Novel “A Tale of Two Cities” by Charles Dickens is famous for its opening sentences of all time: “It was the best of times, it was the worst of time…”. It depicts the drama…

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2021 Is Half Over! Pivot or Persevere – 4 APAC Retail Trends

Half-year up or a half-year left? 2021 is almost gone. We are already in July. With additional waves of COVID-19 looming, a global vaccine rollout underway, and the new normal still out of grasp, it…

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In-Stores or Indoors – A Wave of Change for APAC Retailers! Part 2

Part two of our series: How do APAC Retailers Ride the Wave of Change? In our previous blog “In-Stores or Indoors – A Wave of Change for APAC Retailers!”, we extensively researched digital commerce and…

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In-Stores or Indoors – A Wave of Change for APAC Retailers!

In years to come, 2020 will be remembered as the year that altered everything. COVID-19 has sparked an increase in digital commerce and has hastened digital transformation in retail. Bain & Company states that APAC…

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