All posts by Abishek Balakumar

How to enhance CX with AI driven recommendations – A B2C business POV

Aspire’s Krishnan Jayaraman Vice President & Business Head – Data Analytics and RPA sat down with Krish Lakshminarayanan Vice President – Digital Engineering & Advanced Analytics at Dine Brands Global, for a very special AI…

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2021 round-up & “7 Hot Retail Tech Trends” to watch in 2022 – Digital transformation, adaptation & more e-commerce boom

New year comes new trends! Are you getting set to bid farewell to 2021 and hello to 2022? While the year 2020 and 2021 was all about the race to digital transformation and social commerce,…

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“Spinning the future of retail!” Aspire Systems @ NRF 2022 – Retail’s Big Show; Booth #858

We’re thrilled to finally have our own booth #858 at a physical event, none other than the NRF’s Big Retail Show 2022! NRF 2022 is the world’s largest annual retail event, bringing over 40,000 retail…

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Reviving grocery retail: 5 digital transformation imperatives for building a better in-store grocery experience

If you want to see how physical retail will look in 20 years, pay attention to grocery retail over the next 3 to 5 years. Amazon announced earlier this year they would licence its cashierless…

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The 12 step guide to “Sleigh” your e-commerce game this holiday season.

#12DaysofChristmasatAspire Halloween is over, which means it’s time to prepare for Christmas! According to the NRF, holiday sales in November and December will climb between 8.5 % and 10.5 % over 2020, to between $843.4…

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Personalizing the customer experience: Driving differentiation in retail with Salesforce + MuleSoft

The year 2021 saw enormous global upheaval and transition. From ‘personalized experiences’ to ‘hyper-personalized experiences’ – that’s what the future of the retail industry looks like. 80% of customers say the experience a brand provides…

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How Walden University increased 100% self-service registration & achieved double-digit growth by upgrading to SFCC- SFRA and enhancing their digital commerce site.

An impressive number of 6,932,074 students enrolled in at least one online course in 2020 alone, according to the latest Distance Education Research report. Universities and marketers are rapidly discovering that online courses can be an effective way to attract a diverse range of student demographics,…

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Halloween mood board for your B2C e-commerce site

3 wicked strategic ways to boost your online sales this Halloween! No tricks, just treats  Halloween is around the corner – The “scary-good” time of the year. In 2020, US shoppers spent roughly $8.8 billion over the Halloween season. This year, it could go…

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3 ways in which Unified Commerce helps B2C businesses offer hyper personalized experiences to consumers

One of the most satisfying shopping experiences is when you stumble across something that you never knew you needed, and get an offer on it. This can happen while shopping online when finding a perfect…

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The value pitch: Scale-up your ecommerce business with Salesforce Commerce Cloud

With the onset of the pandemic in 2020, there was a paradigm shift in the digital ecosystem. A frenetic digital adoption and a significant change in consumer behavior were the key trends. 2021, on the…

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The secrets of a successful migration strategy that helped Metro Retail Stores Group Inc migrate to cloud in the middle of a pandemic.

Embracing the potential of the cloud has become an unavoidable requirement for success in today’s digital world, particularly as companies progressively migrate their applications to the cloud to fuel growth. Every organization’s path to the…

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Phygital malls, localization and AR: There’s no avoiding it, APAC consumers demand digital!

Perhaps, while you are reading this blog, someone would have just stepped into a retail store or popular mall, tried on a few clothes and made their purchase without ever pulling out their cards. And…

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