Unified Commerce

Explore the Out-of-the-Box Features of Salesforce Commerce Cloud – Part 1: Customer Service Center

What was once considered an acceptable level of enterprise-level customer service might now be termed as unforgettable or dissatisfactory. With the emergence of self-service, many top brands have realized that a live chat functionality on…

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Decoding the Role of Edge Analytics in Unified Commerce

Establishing the role of edge computing in retail starts with understanding the value of data-rich insights in unified commerce. Retailers have come a long way from analyzing Nielsen TV ratings and collecting feedback over the…

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Why You Need a Single View of Data to Unify Experiences

In today’s digital world, a retailer’s ability to harness data effectively is critical to its success. But the volume of data being produced and processed is growing at an exponential rate. Many businesses are recruiting…

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Silos to Insync: The Road to Unified Commerce

Gartner predicts that by 2022, organizations with multiple digital commerce go-to-market strategies will see a 30% increase in sales. Let’s take a brief look at the three most popular digital commerce strategies among retailers through…

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Evolution in Unified Commerce Demands New Metrics

 To Anya’s mother, shopping meant getting into her car and driving to the mall or store she wanted to buy from. For her daughter, Zoya, shopping isn’t confined to a brick-and-mortar store. From the laptop…

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How Page Designer Can Help You to Easily Create Dynamic Content for Your Retail Business on Salesforce Commerce Cloud

The modern life, which melds continued connectivity, a multi-screen world, and contextual relevance, has revolutionized the retail experience. As online and in-store capabilities blur, it is important to continue to enhance the shopping experience. The…

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Beyond Omnichannel

BOPIS, click and collect, kerbside pickup, scheduled deliveries. Retailers continue to deploy new fulfilment options as they strive to offer convenient, safe and contactless shopping. Meanwhile, the restrictions of the past year have forced customers…

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Adopting the Right DevOps Strategy to Lead Your Unified Commerce Journey-Part 1

If you’ve followed our previous content on Unified Commerce, then you are aware of the iterative model of continuous innovation in the context of retail digital transformation. It is all about continuous evolution across various…

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2021 Digital Commerce Trends: What to Look out For

Oniochalasia. The word quite simply means to ‘buy or shop as a way to relieve one’s stress’. Retail therapy is real and the era of digital commerce has made it easier for us to indulge…

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How Data Quality Translates into the Quality of Your Customer Experience

Customer experience (CX) is the new marketing battlefront in today’s ultra-competitive times. This makes it vital for businesses and enterprises to give customers more than they expected to get more than they thought possible! An…

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Channelize your goals for Unified Commerce through Design Thinking

If there’s one sector that has seen an accelerated boom in the last decade, it’s retail. Today, consumers are simultaneously browsing on phones, computers, and smart TVs. They’re checking out products in your store with…

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4 Key Ingredients for an Ideal Unified Commerce Strategy

Although unified commerce is a relatively new concept, the ultimatum of a retail business remains the same. Over the years, several smart businesses have come to terms with the significance of offering a frictionless, consistent,…

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