Is the core of today’s retail business all that different from 150 years ago when The Galleria Vittorio – one of the first shopping malls – was opened in Italy. Let’s look at the customer-facing…
Establishing the role of edge computing in retail starts with understanding the value of data-rich insights in unified commerce. Retailers have come a long way from analyzing Nielsen TV ratings and collecting feedback over the…
International expansion is among retailers’ top priorities and no wonder, with 45% of global shoppers purchasing goods from overseas stores. It’s time to take some of that market share! There are a whole lot of E-commerce platforms…
The year 2020 accelerated the commerce industry by a decade, permanently altering the way brands run and grow businesses and the role customers play. If there was any doubt that the future of commerce is…
At one point during the 1940s, retailers tried to collect consumer insights by conducting in-depth sessions with customers. Based on Sigmund Freud’s psychoanalytic theories with customers, this process was known as “motivational research”! These days,…
Coco Chanel spoke for all womankind when she said: “A woman needs ropes and ropes of pearls.” The world seems to have taken her at her word. The global jewellery market size, which has seen…
A PWA (Progressive Web App) can be a website or an application. Actually, it can do the work of either. Since 2015, PWAs have been helping retailers democratize shopping experiences for customers, irrespective of how…
Remember Thor, the Son of Odin and the God of Thunder, who was to be the protector of the nine realms? While realm literally means the world, it’s different in the context of Salesforce e-commerce.…
Consumers are increasingly buying online and are attracted to international retail brands resulting in a massive worldwide e-commerce sales growth year on year. According to Statista, E-retail revenues are projected to grow to 6.54 trillion…
Gartner predicts that by 2022, organizations with multiple digital commerce go-to-market strategies will see a 30% increase in sales. Let’s take a brief look at the three most popular digital commerce strategies among retailers through…
To Anya’s mother, shopping meant getting into her car and driving to the mall or store she wanted to buy from. For her daughter, Zoya, shopping isn’t confined to a brick-and-mortar store. From the laptop…
The modern life, which melds continued connectivity, a multi-screen world, and contextual relevance, has revolutionized the retail experience. As online and in-store capabilities blur, it is important to continue to enhance the shopping experience. The…
