All posts by Shifali.Dumpala

A Look at SFCC’s Merchandizing Capabilities to Elevate Your Ecommerce Game

British writer and politician Edward Bulwer-Lytton had once said, “The small retail dealer trades only with his neighbor; when the great merchant trades he links the four quarters of the globe.”. Though this statement is…

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3 Ways to Maximize Commerce Cloud Einstein on Your Storefront

German blockchain expert Julian Hillebrand once said, “Personalized marketing is not about sales, it’s about building a relationship with your customers”. With Commerce Cloud Einstein by Salesforce e-commerce solutions, online shoppers get the personalization they…

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Provide a Never-Ending Shopping Experience with SFCC’s Endless Aisle

Whether shopping online or in stores, the shopping landscape is heavily reliant upon advertising and marketing campaigns to get goods moving. Thanks in part to ad campaigns and influencers, shoppers often zero in on products…

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Amplifying Retail Support to Sustain Digital Transformation

Even before the digital transformation was a buzzword, much less became a top priority, every retailer has been shouting about the growing importance of customer experiences from the rooftops. In 2020, the customer mindset went…

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How to Attract and Retain Customers Using Salesforce Commerce Cloud’s Campaigns and Promotions

A study by Claremount Graduate University proved that shoppers who get coupons or discounts are happier, less stressed, and are less anxious. The study also found that people actually enjoyed receiving coupons more than gifts.…

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Turn Customers into Brand Advocates with This Simple Guide to Creating Loyalty Programs Using SFCC

Walt Disney famously said, “Do what you do so well that they will want to see it again and bring their friends. What the creator of Mickey Mouse was doing decades ago was telling creators…

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4 Ways Salesforce’s Commerce Cloud Einstein Improves CX

The innovative Commerce Cloud Einstein (CCE) AI by Salesforce gives companies the power to provide customers with product recommendations based on customer behavior and buying patterns. This improves the way customers shop on your e-commerce…

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Set up (A More Powerful) E-Store with Salesforce’s Commerce Cloud Einstein

Isaac Asimov and Philip K Dick painted a future of Androids dreaming of electric sheep and robots doing just about everything. While we might not be there just yet, artificial intelligence (AI)—sci-fi’s mainstay—has very much…

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Oracle Retail Cloud vs On-Premises: Why Should You Consider Moving?

The COVID-19 pandemic disrupted and transformed the retail industry forever. The charm and allure of glitzy retail stores fizzled out as 2020 changed lives and livelihoods. Retail chains closed down, people lost their jobs, and…

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The 5 Types of Data Retail Business Needs to Focus On

In today’s ever-changing online world, innovations in the e-commerce and phygital retail sector have driven customers to expect even more out of their shopping experience. Consumers demand an enriched and seamless user experience across all…

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6 Security Best Practices for SFCC Administrators

Information security expert Stephane Nappo famously once said “It takes 20 years to build a reputation and a few minutes of cyber-incident to ruin it.” Cybercrime and security threats are by far the greatest downsides…

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Creating a One-Brand Experience Using SFCC

When it comes to e-commerce, 84% of buyers say that they value user experience just as much as the company’s products. Why should user experience matter in e-commerce? A unified (or a one-brand experience) gives…

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