British writer and politician Edward Bulwer-Lytton had once said, “The small retail dealer trades only with his neighbor; when the great merchant trades he links the four quarters of the globe.”. Though this statement is…
German blockchain expert Julian Hillebrand once said, “Personalized marketing is not about sales, it’s about building a relationship with your customers”. With Commerce Cloud Einstein by Salesforce e-commerce solutions, online shoppers get the personalization they…
Whether shopping online or in stores, the shopping landscape is heavily reliant upon advertising and marketing campaigns to get goods moving. Thanks in part to ad campaigns and influencers, shoppers often zero in on products…
Even before the digital transformation was a buzzword, much less became a top priority, every retailer has been shouting about the growing importance of customer experiences from the rooftops. In 2020, the customer mindset went…
A study by Claremount Graduate University proved that shoppers who get coupons or discounts are happier, less stressed, and are less anxious. The study also found that people actually enjoyed receiving coupons more than gifts.…
Walt Disney famously said, “Do what you do so well that they will want to see it again and bring their friends. What the creator of Mickey Mouse was doing decades ago was telling creators…
The innovative Commerce Cloud Einstein (CCE) AI by Salesforce gives companies the power to provide customers with product recommendations based on customer behavior and buying patterns. This improves the way customers shop on your e-commerce…
Isaac Asimov and Philip K Dick painted a future of Androids dreaming of electric sheep and robots doing just about everything. While we might not be there just yet, artificial intelligence (AI)—sci-fi’s mainstay—has very much…
The COVID-19 pandemic disrupted and transformed the retail industry forever. The charm and allure of glitzy retail stores fizzled out as 2020 changed lives and livelihoods. Retail chains closed down, people lost their jobs, and…
In today’s ever-changing online world, innovations in the e-commerce and phygital retail sector have driven customers to expect even more out of their shopping experience. Consumers demand an enriched and seamless user experience across all…
Information security expert Stephane Nappo famously once said “It takes 20 years to build a reputation and a few minutes of cyber-incident to ruin it.” Cybercrime and security threats are by far the greatest downsides…
When it comes to e-commerce, 84% of buyers say that they value user experience just as much as the company’s products. Why should user experience matter in e-commerce? A unified (or a one-brand experience) gives…
