When it comes to e-commerce, 84% of buyers say that they value user experience just as much as the company’s products. Why should user experience matter in e-commerce? A unified (or a one-brand experience) gives…
In the quest to establish unified commerce, one of the common mistakes of retail brands is the assumption that their presence must be everywhere. They are eager to be available always to serve customers, irrespective…
The omnichannel expansion of the apparel world has been quick for retailers, with technology taking quantum leaps to bridge physical and digital touchpoints. But it has been a rather painful one, considering that it has…
Headless e-commerce allows for the decoupling of the frontend and backend of storefronts. This allows end-users to experience immersive online shopping experiences and complete transactions, whether they’re on a computer, a smartphone, or other mobile…
According to a study, the e-commerce industry is now home to about 24 million online stores. This means that in this new day and age, people are more invested in sitting in their sweatpants and…
With retail on the cusp of major transformation, businesses are looking for new ways to keep shoppers coming back for more. Headless commerce may just be the solution waiting in the wings for retailers looking…
Cart abandonment is a reality: 3 of every 4 shoppers tend to leave items behind in their online cart. Potential customers walk away from your store for numerous reasons, including an unoptimized checkout strategy, which…
Salesforce Commerce Cloud’s public cloud-based sandboxing solutions can be set up quickly, used as part of a CI/CD process, and offers improved performance. The on-demand sandboxes offer numerous advantages over the traditional model, including a…
If you’ve followed our previous content on Unified Commerce, then you are aware of the iterative model of continuous innovation in the context of retail digital transformation. In part one of this blog series, we’ve…
What was once considered an acceptable level of enterprise-level customer service might now be termed as unforgettable or dissatisfactory. With the emergence of self-service, many top brands have realized that a live chat functionality on…
Is the core of today’s retail business all that different from 150 years ago when The Galleria Vittorio – one of the first shopping malls – was opened in Italy. Let’s look at the customer-facing…
Establishing the role of edge computing in retail starts with understanding the value of data-rich insights in unified commerce. Retailers have come a long way from analyzing Nielsen TV ratings and collecting feedback over the…
