Consumers today travel a far more complex road than the traditional marketing funnel largely due to the emergence of technologies. Unlocking our customers’ path to purchase allows retailers to substantially enhance their experiences and bring…
Salesforce Commerce Cloud’s platform surfaces a full set of RESTful Open Commerce API’s (OCAPI). Open Commerce API allows external web applications to interface with core e-commerce functionality like cart, checkout, and search, as well as…
With NRF 2020, the world’s largest retail conference, just around the corner leading retailers from around the world will descend upon New York City to better understand the trends, challenges, and opportunities facing the retail industry.…
In a world of Modern Retail to deliver the ultimate retail Omni channel experience, retailers must be able to: Pivot their business processes and focus to the customer Adapt to the fluid customer journeys Drive…
Due to rapid technology advancement, e-commerce is undergoing a major transformation and is steadily becoming more efficient and customer-centric than ever. Technologies such as Artificial Intelligence, Machine Learning, and Augmented Reality are already widely used…
With $50 billion+ in gross transactions, more and more retailers are relying on the Magento platform because of the unconquered end-user experience that it provides. In order to maintain that quality, testing plays a crucial…
The holiday season is the most wonderful—and the most challenging—time of the year for retailers as it leads to increased traffic both in store and online. With holiday retail sales crossing the $1 trillion mark for the…
In the previous blog, we had covered the applications of AI in e-commerce testing and how it is used to enhance the testing process through various means. Continuing from where we left, let’s explore in…
In the present era, User experience is one of the decisive factors which can strongly affect the success of every online store. E-commerce platforms such as Magento, Salesforce Commerce Cloud etc. must focus on making…
As new customer experience touchpoints emerge and shopper expectations evolve, e-commerce is the last place any company can afford to lose flexibility and agility. To continuously improve existing touchpoints, adopt emerging ones, and provide a…
Speed, agility, and effectiveness are demanded from today’s retail businesses. With the explosion of social media, Omnichannel shopping, and the pressure to expand into new formats and countries, it has become critically important for retailers…
Intense competition exists amongst companies in the present era, as result retailers do not leave any stone unturned in offering high quality, tailor-made services to the customer. It is the customer that can bring prosperity…
