Privacy is now a public matter. What seemed new in the world of data privacy laws just a while back aren’t anymore. Regulatory and compliance measures have been around for decades. However, it wasn’t until the great GDPR discussion of 2016 that companies across the world started taking privacy a lot more seriously. With GDPR and similar privacy laws now in place, businesses can no longer use their customer’s private data as a commodity to share, sell, and misuse.
Salesforce Commerce Cloud builds and maintains customer loyalty and trust by staying compliant with privacy laws worldwide. Whether it’s GDPR in Europe or CCPA in California, clients can rest assured knowing Salesforce has passed the necessary compliance or certification.
What are privacy laws, and why do they matter?
Consumers now have the right to demand disclosure of their data usage, and to stop companies from using, sharing, and selling their data. They may also revoke data access even if they initially allowed it. Companies have to comply with data rules and regulations, or face fines and lawsuits. Data privacy laws are enforced around the world to protect consumer rights, prevent fraud, theft, and the selling, or sharing, of private data.
More and more regions across the world have noted the popularity and benefits that compliance and regulatory spells for customers who fall under their jurisdiction. The latest entrant to the data privacy regulations race in 2021 is China, which for long has been lax about their consumers’ private data usage.
In a Bloomberg article on privacy laws, a leading ecommerce brand got slapped with a mind-boggling €888 million fine due to violations. Data violations don’t just burn holes in company coffers, they also subject organizations to long and drawn out litigation matters.
3 ways Salesforce stays compliant
How does Salesforce ensure that its vast array of services are up to the mark? It has gone to painstaking measures to ensure that companies that utilize its services are assured of due diligence. There are three different ways that Salesforce stays up to date with data regulation and compliance measures:
- Getting certified
While many companies stick to abiding by regulatory measures, not all of them can boast certification. Salesforce strives to obtain as many certificates as possible by complying to high levels of compliance and passing the relevant tests required. This is a testament to the fact that Salesforce isn’t just about complying but also about being certified in doing so.
- As a standard rule of practice
In the most general terms, data compliance is to adhere to data privacy standards. These standards vary greatly from country to country, and even within regions and states. The standards are what businesses have to follow so that their customers’ data is protected and not sold, shared, or misused by them or any third parties. A Wall Street Journal article notes that companies will need to fork over 5% of their previous fiscal year income if they’ve engaged in the illegal use of consumer data! Standards have to be maintained and companies need to ensure they follow the rules.
- Rules & regulations
With services that extend across the globe, Salesforce has as many different regional laws to adhere to. But to stay compliant and hold on to its customers’ trust, Salesforce goes to great lengths to adhere to global regulations.
Salesforce is a cut above. Not only does Salesforce follow all compliance and regulatory measures, but it’s shared in a transparent way. Customers can view the list of strict worldwide regulations Salesforce adheres to and the certifications in compliance it has earned.
Aspire Systems offers customers using Salesforce the opportunity to learn more about compliance measures. Speak to us to learn more.
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