Retailers today operate in a highly competitive environment. This situation has become more intense since the last decade where revolutions in technology and ever-changing customer expectations have propelled competition on a scale never seen before.…
Marketing was once a simple proposition concept, it was required to create advertising campaigns for “brand-building”, which generated leads, and then it drove sales and their job was done. However, with changing times and digital evolution, the concept of marketing has also evolved. In this…
There is nothing more important than the general public’s opinion when it comes to marketing. After all, without public approval and purchase, it would be impossible to get any product or idea off the ground. Companies, on…
How to ace business growth with Enterprise Analytics Staying ahead of the curve has become equally important as the survival of the business itself. However, to drive unperturbed growth, B2C businesses must derive valuable insights…
In today’s ever-changing online world, innovations in the e-commerce and phygital retail sector have driven customers to expect even more out of their shopping experience. Consumers demand an enriched and seamless user experience across all…
Ever wondered how an autopilot system flies a plane? How Siri or Google assistants work? or how some cars are voice activated? The ability of computers to process logic is not refutable but its ability…
A Report by Zebra’s 2018 Shopper Vision Study says that 66% of the shoppers preferred a same-day or the next day delivery, while 41% of the consumers used two or more channels during the buying…
Imagine as a retail business owner you are being able to read the mind of your customers, you can decipher what is that factor that is drawing your customers’ to your product. The good news…
Driving Retail Decisions With Data – More Than Ever Before Everyone knows that Usain Bolt leveraged data analytics to set the world famous 9.58 second Olympic record, but do you know that you can also…
Modern technology advances have given Retailers access to exponentially more data about what customers do and want. It is an amazing opportunity for them to use analytics to unlock the goldmine of information to cater…
