Ever wondered how an autopilot system flies a plane? How Siri or Google assistants work? or how some cars are voice activated? The ability of computers to process logic is not refutable but its ability…
There are usage analytics to measure customer engagement like sales conversion for CRM software, successful leads, heat mapping and End-Sales Funnel. There are organized methods to madness. But let us negate all this metric mumbo…
Customer Experience has become the cornerstone of busines’s success stories and improving those metrics by consistent customer engagement is of paramount importance. Thanks to the visibility of omnichannelling in mainstream markets, enterprises are able to…
The Global financial crisis has left an indelible impression on a customer’s attitude towards the banking industry. Over the years, customer attrition has become a major concern for banks and it only gets serious because…
Say the word ‘POS’ and nine times out of ten, it will bring to mind the image of a clunky payment processing system mounted on a dedicated checkout counter. True, since its advent in 1974,…
We have two speakers, Jayakanthan Chidambaram, Practice Head for Analytics and Adarsh Nellika, Principal Solution Consultant – Analytics Practice discussing at length about Consumer life cycle analytics Challenges in implementing a consumer analytics solution and…
Customer Analytics focusses on the improvement of an Organization’s overall business development and its results serve as an effective measure for comparing performance and growth. Customers are the fuel for running an organization. Understanding them…
