The impact of customer engagement on digital product engineering

There are usage analytics to measure customer engagement like sales conversion for CRM software, successful leads, heat mapping and End-Sales Funnel. There are organized methods to madness. But let us negate all this metric mumbo…

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Future of Customer Experience with Machine Learning

When Mark Zuckerberg unleashed his 2016’s yearly challenge of building a simply AI bot called Jarvis in Facebook, the whole world gaped in fascination that their sci-fi fantasies are finally here. Inspired by the movie…

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Marketing Analytics Trends for 2017

Digital has been revolutionizing marketing in a never seen before way. Marketing is about strategic selling, getting your things to people who need it or will need it. Digital is facilitating just that, it is…

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