Many banking customers feel their bank’s CX strategy doesn’t offer them a highly personalized experience. Today’s customers are digitally savvy, fearless and create their own path in their life. They are looking for engagements that…
Traditional banks are the worst hit ones in the banking industry after the origin of neo banks and challenger banks amidst the pandemic. The most important reason behind this downfall is that customer expectations are…
Gen Z or Zoomers are the set of customers that many industry experts and businesses are focusing on since they are often “most educated”, “empathetic”, and “politically aware”. In fact, they want businesses to modify…
Unlike in history, the term ‘legacy’ does not sound good or holds much value when it comes to relying on legacy systems in banking or any industry for that matter. When legacy or conventional methods…
With the invention of the Coronavirus vaccine, enterprises across industries have started to re-think the entry back to the ‘normal life.’ It is obvious that the pre-pandemic strategies would definitely not work, as the pandemic…
The concept of market research was introduced in the 1920s to enhance and improve the advertising space. Cut to the 1980s, when the term Total Quality Management (TQM) was introduced, the importance for customer satisfaction…
In the banking industry, ensuring the overall customer experience is a critical aspect. While there are CX offerings to enhance customer relationship, what most banks miss out on, is the engine, which runs the customer…
The quintessential factor of any industry is the customer experience. Hundreds of innovations, thousands of solutions, and continuous upgrades all target one thing– customer’s comfort. The banking industry is no exception here and this is…
Imagine a scenario where, your customer is looking to purchase a house, while you inadvertently send across emails of FD’s or other deposit options? How do you think this will impact your banking business? Will…
Banks realize the need to change from a product-centric approach to customer centric. One way to achieve this transformation is to better understand their customer through segmentation. Segmentation reveals specific intelligence that can otherwise be…