customer segmentation analytics in banking

Customer Segmentation: A Treasure Trove for Marketers in the Banking Dynasty!

A bank’s success mantra is building a customer-centric banking platform. As simple as it sounds, it is tricky as it involves volatile customer expectations and increasing competition. However, those banks that go an extra mile…

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Customer Analytics – The Neobank Gamechanger

Imagine a scenario where, your customer is looking to purchase a house, while you inadvertently send across emails of FD’s or other deposit options? How do you think this will impact your banking business? Will…

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