All posts by Aishwarya Iyyengar

9 Trends That Define Customer Experience in Banking in 2021

With the invention of the Coronavirus vaccine, enterprises across industries have started to re-think the entry back to the ‘normal life.’ It is obvious that the pre-pandemic strategies would definitely not work, as the pandemic…

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Digital Wealth Management: A Smart Financial Kit for the Millennials and Gen Z’s

If there has to be an area in the banking and financial sector where digitisation was almost considered a futile attempt, it has to be wealth management. Wealth managers were always dubious about digital transformation…

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Customer Experience Management: 7 Hindrances Addressed

The concept of market research was introduced in the 1920s to enhance and improve the advertising space. Cut to the 1980s, when the term Total Quality Management (TQM) was introduced, the importance for customer satisfaction…

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Marketplace Integration: The way forward for banks to achieve ambient banking

We know… we know, the survival kit of the banking industry is a strong customer-centric platform and most banks are considering options to make customers, the undisputed king. Be it digital transformation or any optimisations…

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A Virtual Tour of Neobanks Around the World

Remember those days when we had to stand hours in an ATM queue to withdraw cash? Imagine such a situation now- do you still prefer long queues or would like to go cashless? The obvious…

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Customer Segmentation: A Treasure Trove for Marketers in the Banking Dynasty!

A bank’s success mantra is building a customer-centric banking platform. As simple as it sounds, it is tricky as it involves volatile customer expectations and increasing competition. However, those banks that go an extra mile…

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It’s time for Banks to raise the bar with ‘Analytics for ME’

Introducing Analytics in banking has changed the entire perception of Banks. They are no longer just about opening a savings account or taking a loan; it has become more of a personalized experience for customers.…

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These 10 Benefits of Microservices Are the Reason Why Bankers Are on Cloud Nine!

The fundamental aspect of every banking advancement or innovation is the extent their implementations can cater to the needs of the customers. At the end of the day, a bank is as good as its…

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5 Key Fixes for Neobanks to Reign the Banking World

The progression of the financial industry increased 2 times with the introduction of neobanks. Neobanks are instant banks as they work in simple, fast, and hassle-free ways. This is a dream come true innovation, especially…

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Digital Transformation in Banking: The Secret Behind All Successful Banks’ Digital Journey!

According to a study by Cornerstone Advisors in 2019, 80% of bankers and stakeholders believe that digital transformation is the capacity to leverage digital aspects of most banking areas efficiently. From functional operations to non-functional…

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AI-driven AMS- Time to turn over a new leaf for Challenger Banks

Up until 2008, the “Big Four” banks (Barclays, HSBC, Lloyds Banking Group, and NatWest Group) were the major financial organisations without any heavy competitors. However, the 2008 financial crisis gave birth to what we may…

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Reduce time-to-market by up to 50% with Cognitive Managed Services

In this dynamic world, the only constant is evolution and banks are no stranger to this concept. For example, remember the time when we had to juggle between counters to clarify our queries? And now,…

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