The tale of the rise of digital banking is a long narrated one and banks have understood the importance of the same. This has led to the challenger banking revolution and their unsurmountable rise is…
Traditional banks are the worst hit ones in the banking industry after the origin of neo banks and challenger banks amidst the pandemic. The most important reason behind this downfall is that customer expectations are…
The concept of market research was introduced in the 1920s to enhance and improve the advertising space. Cut to the 1980s, when the term Total Quality Management (TQM) was introduced, the importance for customer satisfaction…
The quintessential factor of any industry is the customer experience. Hundreds of innovations, thousands of solutions, and continuous upgrades all target one thing– customer’s comfort. The banking industry is no exception here and this is…