Many banking customers feel their bank’s CX strategy doesn’t offer them a highly personalized experience. Today’s customers are digitally savvy, fearless and create their own path in their life. They are looking for engagements that…
The concept of market research was introduced in the 1920s to enhance and improve the advertising space. Cut to the 1980s, when the term Total Quality Management (TQM) was introduced, the importance for customer satisfaction…
Imagine a scenario where, your customer is looking to purchase a house, while you inadvertently send across emails of FD’s or other deposit options? How do you think this will impact your banking business? Will…
Millennials – their multitasking capability can be shocking! They are able to interact simultaneously with dozens of digital channels while emails are gone, left only for business communication. How can banks change their relationship with…
