Banks realize the need to change from a product-centric approach to customer centric. One way to achieve this transformation is to better understand their customer through segmentation. Segmentation reveals specific intelligence that can otherwise be…
Many banking customers feel their banks CX strategy is similar to a comatose patient where everyone is waiting for the patient to wake up. Banks face the same situation in terms of CX and where…
The idea of envisioning a digital strategy has been in place ever since the scientists of 20th century designed a basic yet fully functional computing system. But the current buzz about creating a Digital CX…
Every retailer’s end goal is to make their customers happy, and build a good business. This is possible only if a retailer steps inside the shoes of their customers and try to figure out what…
It’s a dream come true for every consumer now that we have VUI (voice user interface) and AI (Artificial Intelligence) based assistants helping us find whatever we need and do our tasks for us. Voice…
Three centuries ago, in the early 1700s, American retailers would offer their customers copper tokens with purchases that could be later redeemed on future purchases. Fast forward to 2018, and in spite of the myriad…
As the digital world is evolving and shaping consumer’s life at large, little do we realize that the online market is being governed by a factor that may seem quite insignificant yet quite powerful –…
What’s common between a Great Detective’s work and Big Data Analytics? They both find insights from enormous amounts of accumulated data and use it to solve problems and find answers. Whether it’s the mysterious disappearance…
The digital world has experienced a series of revolutionary changes over the last twenty years, thanks to the internet inception. The biggest reformation that internet has brought about is the way people build businesses and…
When Mark Zuckerberg unleashed his 2016’s yearly challenge of building a simply AI bot called Jarvis in Facebook, the whole world gaped in fascination that their sci-fi fantasies are finally here. Inspired by the movie…
Customer Experience has become the cornerstone of busines’s success stories and improving those metrics by consistent customer engagement is of paramount importance. Thanks to the visibility of omnichannelling in mainstream markets, enterprises are able to…
A superior customer experience can always be associated with a successful company. It’s no wonder that many business leader’s share the view that a best-in-class customer experience helps a company grow faster and more profitably.…
