Ecommerce conversion rate is a crucial metric for online store owners. While every B2C marketer worries about bringing in more site visits and prospective buyers, it is important to have the right strategies in place to…
Retailers today operate in a highly competitive environment. This situation has become more intense since the last decade where revolutions in technology and ever-changing customer expectations have propelled competition on a scale never seen before.…
There is nothing more important than the general public’s opinion when it comes to marketing. After all, without public approval and purchase, it would be impossible to get any product or idea off the ground. Companies, on…
Merchants no longer have to worry about a fully stocked inventory and can cash in on out-of-stock (OOS) products, whether at their store or their online storefront. The concept of Endless Aisle shopping allows customers…
Online shopping changed forever with the introduction of omnichannel retail solutions. Unlike popular meanings of the term, Forbes describes omnichannel as “a mindset or a belief system that places the consumer at the center of…
Whether shopping online or in stores, the shopping landscape is heavily reliant upon advertising and marketing campaigns to get goods moving. Thanks in part to ad campaigns and influencers, shoppers often zero in on products…
The innovative Commerce Cloud Einstein (CCE) AI by Salesforce gives companies the power to provide customers with product recommendations based on customer behavior and buying patterns. This improves the way customers shop on your e-commerce…
Did you know that 91% of shoppers prefer to shop with brands which remember and give them relevant recommendations? The reality is that customers today expect retailers to understand their needs and wants like never…
In the quest to establish unified commerce, one of the common mistakes of retail brands is the assumption that their presence must be everywhere. They are eager to be available always to serve customers, irrespective…
According to a study, the e-commerce industry is now home to about 24 million online stores. This means that in this new day and age, people are more invested in sitting in their sweatpants and…
What was once considered an acceptable level of enterprise-level customer service might now be termed as unforgettable or dissatisfactory. With the emergence of self-service, many top brands have realized that a live chat functionality on…
Is the core of today’s retail business all that different from 150 years ago when The Galleria Vittorio – one of the first shopping malls – was opened in Italy. Let’s look at the customer-facing…
