Customer experience

The Secret Sauce of Neobank Success – An Explanation and Exploration

Traditional banks are losing their hegemony to a new generation of digital-only banks with no physical presence. These digital apps are changing the way customers think about banking. Although Neobanks have existed since the early…

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Testing POS Systems The Right Way

We all know about the rapid growth and popularity that e-commerce websites have gained in recent times. One of the primary reasons behind this popularity and surge of the e-commerce websites is the continuous digitization…

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Enhance Customer Experience with AI driven recommendations

Ways Retailers Are Using AI to Enhance The Customer experience and Operational Efficiency  Employing Artificial Intelligence to Enhance Sales and Customer Satisfaction  Automation of services has reached a tipping point, providing consumers with the much-needed capability to complete…

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How Augmented Reality delivers the ultimate fairytale customer experience

In the time and age where 86% of buyers are willing to pay more for a great customer experience, there is no doubt in the minds of businesses how important it is to deliver an…

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Allow your Customers to Design Their Digital Banking Experiences

Many banking customers feel their bank’s CX strategy doesn’t offer them a highly personalized experience. Today’s customers are digitally savvy, fearless and create their own path in their life. They are looking for engagements that…

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The Top 13 Tried and Tested eCommerce Strategies to Improve Conversion

Ecommerce conversion rate is a crucial metric for online store owners. While every B2C marketer worries about bringing in more site visits and prospective buyers, it is important to have the right strategies in place to…

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Achieving Campaign Efficiency through Insights-Driven Marketing

Retailers today operate in a highly competitive environment. This situation has become more intense since the last decade where revolutions in technology and ever-changing customer expectations have propelled competition on a scale never seen before.…

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Importance of Survey Analytics in Retail Industry

There is nothing more important than the general public’s opinion when it comes to marketing. After all, without public approval and purchase, it would be impossible to get any product or idea off the ground.  Companies, on…

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5 Steps, Limitless Opportunities: How to Shop Forever Using Endless Aisle

Merchants no longer have to worry about a fully stocked inventory and can cash in on out-of-stock (OOS) products, whether at their store or their online storefront. The concept of Endless Aisle shopping allows customers…

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3 Ways Oracle Retail Omnichannel Suite Guarantees a Personalized Shopping Experience

Online shopping changed forever with the introduction of omnichannel retail solutions. Unlike popular meanings of the term, Forbes describes omnichannel as “a mindset or a belief system that places the consumer at the center of…

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Provide a Never-Ending Shopping Experience with SFCC’s Endless Aisle

Whether shopping online or in stores, the shopping landscape is heavily reliant upon advertising and marketing campaigns to get goods moving. Thanks in part to ad campaigns and influencers, shoppers often zero in on products…

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4 Ways Salesforce’s Commerce Cloud Einstein Improves CX

The innovative Commerce Cloud Einstein (CCE) AI by Salesforce gives companies the power to provide customers with product recommendations based on customer behavior and buying patterns. This improves the way customers shop on your e-commerce…

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