Customer experience

The Top 13 Tried and Tested eCommerce Strategies to Improve Conversion

Ecommerce conversion rate is a crucial metric for online store owners. While every B2C marketer worries about bringing in more site visits and prospective buyers, it is important to have the right strategies in place to…

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Achieving Campaign Efficiency through Insights-Driven Marketing

Retailers today operate in a highly competitive environment. This situation has become more intense since the last decade where revolutions in technology and ever-changing customer expectations have propelled competition on a scale never seen before.…

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Importance of Survey Analytics in Retail Industry

There is nothing more important than the general public’s opinion when it comes to marketing. After all, without public approval and purchase, it would be impossible to get any product or idea off the ground.  Companies, on…

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5 Steps, Limitless Opportunities: How to Shop Forever Using Endless Aisle

Merchants no longer have to worry about a fully stocked inventory and can cash in on out-of-stock (OOS) products, whether at their store or their online storefront. The concept of Endless Aisle shopping allows customers…

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3 Ways Oracle Retail Omnichannel Suite Guarantees a Personalized Shopping Experience

Online shopping changed forever with the introduction of omnichannel retail solutions. Unlike popular meanings of the term, Forbes describes omnichannel as “a mindset or a belief system that places the consumer at the center of…

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Provide a Never-Ending Shopping Experience with SFCC’s Endless Aisle

Whether shopping online or in stores, the shopping landscape is heavily reliant upon advertising and marketing campaigns to get goods moving. Thanks in part to ad campaigns and influencers, shoppers often zero in on products…

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4 Ways Salesforce’s Commerce Cloud Einstein Improves CX

The innovative Commerce Cloud Einstein (CCE) AI by Salesforce gives companies the power to provide customers with product recommendations based on customer behavior and buying patterns. This improves the way customers shop on your e-commerce…

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How Magento Helps in Creating Uber-Cool Personalized Experiences for Returning Customers?

Did you know that 91% of shoppers prefer to shop with brands which remember and give them relevant recommendations? The reality is that customers today expect retailers to understand their needs and wants like never…

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Making the Most of Magento to Power Unified Commerce

In the quest to establish unified commerce, one of the common mistakes of retail brands is the assumption that their presence must be everywhere. They are eager to be available always to serve customers, irrespective…

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The Ultimate Checklist to Create the Perfect E-Commerce Site Using Magento

According to a study, the e-commerce industry is now home to about 24 million online stores. This means that in this new day and age, people are more invested in sitting in their sweatpants and…

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Explore the Out-of-the-Box Features of Salesforce Commerce Cloud – Part 1: Customer Service Center

What was once considered an acceptable level of enterprise-level customer service might now be termed as unforgettable or dissatisfactory. With the emergence of self-service, many top brands have realized that a live chat functionality on…

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Conversational Commerce Is the Talk of the Town in the World of Digital Retail

Is the core of today’s retail business all that different from 150 years ago when The Galleria Vittorio – one of the first shopping malls – was opened in Italy. Let’s look at the customer-facing…

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