Customer experience

The Secret Sauce of Neobank Success – An Explanation and Exploration

Traditional banks are losing their hegemony to a new breed of digital only banks without a so called ‘brick and mortar’ building. These digital apps are disrupting the way consumers have been looking at banking…

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How to Effectively Test Ecommerce Platforms (Shopify) for Enhanced Customer Experience

There are several e-commerce platforms available and choosing the right one becomes a tedious job. Among the top platforms, Shopify has been growing exponentially mainly because it is easy to start, manage, and keep growing…

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In the times of the Coronavirus, Here is a Win – Win for the Banks and the Customers

The sudden making of a pandemic from a seafood market in China has truly disrupted the world order, throwing countries and businesses into global disarray. Amidst all the helter-skelter, there’s hope and once we arise…

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Testing POS Systems The Right Way

We all know about the rapid growth and popularity that e-commerce websites have gained in recent times. One of the primary reasons behind this popularity and surge of the e-commerce websites is the continuous digitization…

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[Podcast] – Kindle Your Bank’s Strategy Data Security vs CX – Ep 7 | Future on a Platter

In a world of priorities, banks are trying to enhance their customer’s experience through digital principles and enhanced security features. With the presence of so much of data, there lie several challenges where the bank…

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The Ultimate Customer Personalization: ONE Banking Solution for ONE Customer

The 21st century has seen a foray of technological advancements and different attributes as the major trophy, which banks and credit unions have focussed on obtaining. However, customer personalization has toppled the rest of the…

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How to Segment your Customers for the Best Banking Experiences using AI?

Banks realize the need to change from a product-centric approach to customer centric. One way to achieve this transformation is to better understand their customer through segmentation. Segmentation reveals specific intelligence that can otherwise be…

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Empower Customers to Design their CX

Many banking customers feel their banks CX strategy is similar to a comatose patient where everyone is waiting for the patient to wake up. Banks face the same situation in terms of CX and where…

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Modern Architectural Innovations for Digital Success

The idea of envisioning a digital strategy has been in place ever since the scientists of 20th century designed a basic yet fully functional computing system. But the current buzz about creating a Digital CX…

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Visual Commerce In 2018: Capture, Upload And Shop!

Every retailer’s end goal is to make their customers happy, and build a good business. This is possible only if a retailer steps inside the shoes of their customers and try to figure out what…

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Voice Activated Shopping Assistants- Must Have for the Millennials & the Mature

It’s a dream come true for every consumer now that we have VUI (voice user interface) and AI (Artificial Intelligence) based assistants helping us find whatever we need and do our tasks for us. Voice…

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Enhancing Customer Loyalty using Market Basket Analysis

Three centuries ago, in the early 1700s, American retailers would offer their customers copper tokens with purchases that could be later redeemed on future purchases. Fast forward to 2018, and in spite of the myriad…

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