Customer experience

4 Ways Salesforce’s Commerce Cloud Einstein Improves CX

The innovative Commerce Cloud Einstein (CCE) AI by Salesforce gives companies the power to provide customers with product recommendations based on customer behavior and buying patterns. This improves the way customers shop on your e-commerce…

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How Magento Helps in Creating Uber-Cool Personalized Experiences for Returning Customers?

Did you know that 91% of shoppers prefer to shop with brands which remember and give them relevant recommendations? The reality is that customers today expect retailers to understand their needs and wants like never…

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Making the Most of Magento to Power Unified Commerce

In the quest to establish unified commerce, one of the common mistakes of retail brands is the assumption that their presence must be everywhere. They are eager to be available always to serve customers, irrespective…

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The Ultimate Checklist to Create the Perfect E-Commerce Site Using Magento

According to a study, the e-commerce industry is now home to about 24 million online stores. This means that in this new day and age, people are more invested in sitting in their sweatpants and…

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Explore the Out-of-the-Box Features of Salesforce Commerce Cloud – Part 1: Customer Service Center

What was once considered an acceptable level of enterprise-level customer service might now be termed as unforgettable or dissatisfactory. With the emergence of self-service, many top brands have realized that a live chat functionality on…

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Conversational Commerce Is the Talk of the Town in the World of Digital Retail

Is the core of today’s retail business all that different from 150 years ago when The Galleria Vittorio – one of the first shopping malls – was opened in Italy. Let’s look at the customer-facing…

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How Retailers Use Consumer Insights to Create Deep-Impact Experiences

At one point during the 1940s, retailers tried to collect consumer insights by conducting in-depth sessions with customers. Based on Sigmund Freud’s psychoanalytic theories with customers, this process was known as “motivational research”! These days,…

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Why You Need a Single View of Data to Unify Experiences

In today’s digital world, a retailer’s ability to harness data effectively is critical to its success. But the volume of data being produced and processed is growing at an exponential rate. Many businesses are recruiting…

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Evolution in Unified Commerce Demands New Metrics

 To Anya’s mother, shopping meant getting into her car and driving to the mall or store she wanted to buy from. For her daughter, Zoya, shopping isn’t confined to a brick-and-mortar store. From the laptop…

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Beyond Omnichannel

BOPIS, click and collect, kerbside pickup, scheduled deliveries. Retailers continue to deploy new fulfilment options as they strive to offer convenient, safe and contactless shopping. Meanwhile, the restrictions of the past year have forced customers…

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How Data Quality Translates into the Quality of Your Customer Experience

Customer experience (CX) is the new marketing battlefront in today’s ultra-competitive times. This makes it vital for businesses and enterprises to give customers more than they expected to get more than they thought possible! An…

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Putting The Glitter Back In The Jewellery Industry- The SFCC Way

Everything a jeweller needs to know before starting on their E-commerce journey It’s not always glitz and glam for the jewellery industry. Retailers thrive on wooing the buyer with a high touch and feel the…

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