Customer experience (CX) is the new marketing battlefront in today’s ultra-competitive times. This makes it vital for businesses and enterprises to give customers more than they expected to get more than they thought possible! An…
Everything a jeweller needs to know before starting on their E-commerce journey It’s not always glitz and glam for the jewellery industry. Retailers thrive on wooing the buyer with a high touch and feel the…
Once an avid mall rat, Jane Doe is now content to do all her shopping from home. The tech-savvy consumer thinks nothing of toggling between various touch points — be it her mobile device or…
Picture yourself sitting at the food court in the centre of one of the millions of malls across the country. The smell of mall food staples such as pretzels and teriyaki chicken fills the air.…
Traditional banks are losing their hegemony to a new breed of digital only banks without a so called ‘brick and mortar’ building. These digital apps are disrupting the way consumers have been looking at banking…
There are several e-commerce platforms available and choosing the right one becomes a tedious job. Among the top platforms, Shopify has been growing exponentially mainly because it is easy to start, manage, and keep growing…
The sudden making of a pandemic from a seafood market in China has truly disrupted the world order, throwing countries and businesses into global disarray. Amidst all the helter-skelter, there’s hope and once we arise…
We all know about the rapid growth and popularity that e-commerce websites have gained in recent times. One of the primary reasons behind this popularity and surge of the e-commerce websites is the continuous digitization…
In a world of priorities, banks are trying to enhance their customer’s experience through digital principles and enhanced security features. With the presence of so much of data, there lie several challenges where the bank…
The 21st century has seen a foray of technological advancements and different attributes as the major trophy, which banks and credit unions have focussed on obtaining. However, customer personalization has toppled the rest of the…
Banks realize the need to change from a product-centric approach to customer centric. One way to achieve this transformation is to better understand their customer through segmentation. Segmentation reveals specific intelligence that can otherwise be…
Many banking customers feel their banks CX strategy is similar to a comatose patient where everyone is waiting for the patient to wake up. Banks face the same situation in terms of CX and where…
