Customer experience

Explore the Out-of-the-Box Features of Salesforce Commerce Cloud – Part 1: Customer Service Center

What was once considered an acceptable level of enterprise-level customer service might now be termed as unforgettable or dissatisfactory. With the emergence of self-service, many top brands have realized that a live chat functionality on…

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Conversational Commerce Is the Talk of the Town in the World of Digital Retail

Is the core of today’s retail business all that different from 150 years ago when The Galleria Vittorio – one of the first shopping malls – was opened in Italy. Let’s look at the customer-facing…

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How Retailers Use Consumer Insights to Create Deep-Impact Experiences

At one point during the 1940s, retailers tried to collect consumer insights by conducting in-depth sessions with customers. Based on Sigmund Freud’s psychoanalytic theories with customers, this process was known as “motivational research”! These days,…

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Why You Need a Single View of Data to Unify Experiences

In today’s digital world, a retailer’s ability to harness data effectively is critical to its success. But the volume of data being produced and processed is growing at an exponential rate. Many businesses are recruiting…

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Evolution in Unified Commerce Demands New Metrics

 To Anya’s mother, shopping meant getting into her car and driving to the mall or store she wanted to buy from. For her daughter, Zoya, shopping isn’t confined to a brick-and-mortar store. From the laptop…

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Beyond Omnichannel

BOPIS, click and collect, kerbside pickup, scheduled deliveries. Retailers continue to deploy new fulfilment options as they strive to offer convenient, safe and contactless shopping. Meanwhile, the restrictions of the past year have forced customers…

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How Data Quality Translates into the Quality of Your Customer Experience

Customer experience (CX) is the new marketing battlefront in today’s ultra-competitive times. This makes it vital for businesses and enterprises to give customers more than they expected to get more than they thought possible! An…

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Putting The Glitter Back In The Jewellery Industry- The SFCC Way

Everything a jeweller needs to know before starting on their E-commerce journey It’s not always glitz and glam for the jewellery industry. Retailers thrive on wooing the buyer with a high touch and feel the…

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When is Headless Right for your B2C Commerce Site ?

Once an avid mall rat, Jane Doe is now content to do all her shopping from home. The tech-savvy consumer thinks nothing of toggling between various touch points — be it her mobile device or…

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How AI Revolutionizes the Retail Industry and Addresses the Needs of Future Shoppers?

Picture yourself sitting at the food court in the centre of one of the millions of malls across the country. The smell of mall food staples such as pretzels and teriyaki chicken fills the air.…

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The Secret Sauce of Neobank Success – An Explanation and Exploration

Traditional banks are losing their hegemony to a new breed of digital only banks without a so called ‘brick and mortar’ building. These digital apps are disrupting the way consumers have been looking at banking…

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How to Effectively Test Ecommerce Platforms (Shopify) for Enhanced Customer Experience

There are several e-commerce platforms available and choosing the right one becomes a tedious job. Among the top platforms, Shopify has been growing exponentially mainly because it is easy to start, manage, and keep growing…

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