Customer experience (CX) is the new marketing battlefront in today’s ultra-competitive times. This makes it vital for businesses and enterprises to give customers more than they expected to get more than they thought possible! An…
Everything a jeweller needs to know before starting on their E-commerce journey It’s not always glitz and glam for the jewellery industry. Retailers thrive on wooing the buyer with a high touch and feel the…
Once an avid mall rat, Jane Doe is now content to do all her shopping from home. The tech-savvy consumer thinks nothing of toggling between various touch points — be it her mobile device or…
Picture yourself sitting at the food court in the centre of one of the millions of malls across the country. The smell of mall food staples such as pretzels and teriyaki chicken fills the air.…
The sudden making of a pandemic from a seafood market in China has truly disrupted the world order, throwing countries and businesses into global disarray. Amidst all the helter-skelter, there’s hope and once we arise…
In a world of priorities, banks are trying to enhance their customer’s experience through digital principles and enhanced security features. With the presence of so much of data, there lie several challenges where the bank…
The 21st century has seen a foray of technological advancements and different attributes as the major trophy, which banks and credit unions have focussed on obtaining. However, customer personalization has toppled the rest of the…
Banks realize the need to change from a product-centric approach to customer centric. One way to achieve this transformation is to better understand their customer through segmentation. Segmentation reveals specific intelligence that can otherwise be…
Every retailer’s end goal is to make their customers happy, and build a good business. This is possible only if a retailer steps inside the shoes of their customers and try to figure out what…
It’s a dream come true for every consumer now that we have VUI (voice user interface) and AI (Artificial Intelligence) based assistants helping us find whatever we need and do our tasks for us. Voice…
Three centuries ago, in the early 1700s, American retailers would offer their customers copper tokens with purchases that could be later redeemed on future purchases. Fast forward to 2018, and in spite of the myriad…
As the digital world is evolving and shaping consumer’s life at large, little do we realize that the online market is being governed by a factor that may seem quite insignificant yet quite powerful –…
