customer sentiment analysis

Enhancing Customer Loyalty using Market Basket Analysis

Three centuries ago, in the early 1700s, American retailers would offer their customers copper tokens with purchases that could be later redeemed on future purchases. Fast forward to 2018, and in spite of the myriad…

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The Curious Case of the Dynamic Customer Sentiment

This case could even beat the curious case of Benjamin Button because understanding customer behavior is by far the most difficult task for retailers. Have you ever wondered how challenging it is for the retailers…

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How Retailers Can Use Customer Sentiment Analytics to Build Customer Loyalty

“Opposite of love is not hate, it’s indifference.” –Elie Wiesel, Nobel laureate. Many a time while planning strategies for customer loyalty programs or customer retention, business owners forget that loyalty is a sentiment. Your strategies…

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