Enterprise Analytics

5 Ways Robotic Process Automation Sets the Financial Process Drivers in Motion

According to the Q1 2017 Forrester Wave report on robotic process automation (RPA), enterprises are under immense pressure to digitize operations, and most see RPA as a part of their automation strategy. Robotics Process Automation is a…

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Enhancing Customer Loyalty using Market Basket Analysis

Three centuries ago, in the early 1700s, American retailers would offer their customers copper tokens with purchases that could be later redeemed on future purchases. Fast forward to 2018, and in spite of the myriad…

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The Curious Case of the Dynamic Customer Sentiment

This case could even beat the curious case of Benjamin Button because understanding customer behavior is by far the most difficult task for retailers. Have you ever wondered how challenging it is for the retailers…

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How Retailers Can Use Customer Sentiment Analytics to Build Customer Loyalty

“Opposite of love is not hate, it’s indifference.” –Elie Wiesel, Nobel laureate. Many a time while planning strategies for customer loyalty programs or customer retention, business owners forget that loyalty is a sentiment. Your strategies…

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What does Big Data and Sherlock Holmes have in common?

What’s common between a Great Detective’s work and Big Data Analytics? They both find insights from enormous amounts of accumulated data and use it to solve problems and find answers. Whether it’s the mysterious disappearance…

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Restaurant Menu Engineering with Market Basket Analysis

A Cornell Hospitality Quarterly study found that 75% of customers who visit a restaurant are undecided on what to order. This is an opportunity for equipping service personnel at restaurants with data driven intelligence enabling…

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