Retail Digital Transformation

Intelligent Personalization: A Way Forward for the Retail Industry

Gone are the days where segmentation was the only method used to improve customer experience and engagement on E-commerce sites. There is something much bigger than Segmentation which is used to facilitate better customer experience…

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Visual Commerce In 2018: Capture, Upload And Shop!

Every retailer’s end goal is to make their customers happy, and build a good business. This is possible only if a retailer steps inside the shoes of their customers and try to figure out what…

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Voice Activated Shopping Assistants- Must Have for the Millennials & the Mature

It’s a dream come true for every consumer now that we have VUI (voice user interface) and AI (Artificial Intelligence) based assistants helping us find whatever we need and do our tasks for us. Voice…

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PRIOS – Your Customer’s Ultimate Shopping Assistant for Phygital Delight

Having an assistant is always a boon when it comes to getting a job done, be it in any field of work. And, shopping would top that list in a world of consumerism that’s taking…

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Tick the right technology boxes for location based marketing – RFID Vs Beacons Vs Geo Fencing

“Most brands and marketers only utilize 15% of technologies and capabilities they are already paying for, so the focus should not be in the number of technologies that need to adopted, but in “applying” them…

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Behind the New Era of Experiential Retail: 5 Key Technologies to Watch Out For in 2018

Shopping is not merely spending money on things at a store anymore, it’s an experience. Customers now don’t just want to shop; they want to live the experience. Retailers have taken the technological advances and…

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Retail Innovator Trends ahead of the 2017 Holiday Sales Forecast

Retailers rejoice! The holiday season is here! And guess what? According to industry experts, people are going to spend more than last year. So get your shelves (online and in-store), virtual reality surprises and store…

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Restaurant Menu Engineering with Market Basket Analysis

A Cornell Hospitality Quarterly study found that 75% of customers who visit a restaurant are undecided on what to order. This is an opportunity for equipping service personnel at restaurants with data driven intelligence enabling…

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Why Test Automation plays an important role in Retail Digital Transformation

Retail is evolving at breakneck speed. A slew of digital transformation programs are taking place across all business functions- e-commerce, POS, social and mobile transformations, data analytics for insights into user behavior, and of course,…

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Retail Trends for Valentine’s Day

The tidal wave called Valentine’s Day has arrived yet again in a flurry of red hearts. And mushy lovers in the throes of dopamine are making a mad dash to pamper their sweethearts with gifts,…

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Improving Cross-Channel Inventory Visibility with PRIOS (Grocery)

Smart shelves, digital signage, smart apps- Omni channel retail has come a long way following the road to digital retail innovation. Selling has become smart, easier to navigate for customers but it hasn’t got any…

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Up your Holiday Sales Game by Cross-selling & Upselling to the max!

Up your Holiday Sales Game by Cross-selling & Upselling to the max! Make your Sales Merry & Bright, ye Retailers! Black Friday and Cyber Monday have long since passed and Christmas is just days away…

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