Retail Digital Transformation

Intelligent Campaigns – Orchestrate every customer interaction

Ever wondered how an autopilot system flies a plane? How Siri or Google assistants work? or how some cars are voice activated? The ability of computers to process logic is not refutable but its ability…

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Where can AI help Retailers in Customer Intelligence?

Imagine as a retail business owner you are being able to read the mind of your customers, you can decipher what is that factor that is drawing your customers’ to your product. The good news…

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Ways to Prevent your Site from Crashing this Holiday Season

With the holiday season round the corner, it will not be a surprise if some of the ecommerce sites collapse when a trillion of shoppers are trying to shop online. Lack of performance testing, could…

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Mastering Digital Transformation with Microservices and Containers

Once during an Amazon offsite, managers had resounding suggestions that all employees should be increasing communication with each other. To their surprise, Jeff Bezos stood up and announced, “No, communication is terrible!” Known as Bezos’…

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Amplifying the Phygital Shopping Experience

It is true that digital transformation in retail is huge. But sadly, a Forrester analysis claims that retailers even today largely perceive digital innovation more about transactions. However, the truth is, retail engagement is a…

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The Legacy Modernization puzzle and what to do about it?

Most enterprises have a significant baggage of legacy software running in production. These are the ones which have been developed 10-15 years ago. Some of them don’t have vendor support or patch upgrades anymore and…

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Top 9 necessary optimizations for your Ecommerce UX Audit – Part 2

We have seen in our previous blog, Top 9 necessary optimizations for your Ecommerce UX Audit – Part 1, what charms a user and what puts them off when they open an ecommerce website. Having…

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Intelligent Personalization: A Way Forward for the Retail Industry

Gone are the days where segmentation was the only method used to improve customer experience and engagement on E-commerce sites. There is something much bigger than Segmentation which is used to facilitate better customer experience…

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Visual Commerce In 2018: Capture, Upload And Shop!

Every retailer’s end goal is to make their customers happy, and build a good business. This is possible only if a retailer steps inside the shoes of their customers and try to figure out what…

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Voice Activated Shopping Assistants- Must Have for the Millennials & the Mature

It’s a dream come true for every consumer now that we have VUI (voice user interface) and AI (Artificial Intelligence) based assistants helping us find whatever we need and do our tasks for us. Voice…

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PRIOS – Your Customer’s Ultimate Shopping Assistant for Phygital Delight

Having an assistant is always a boon when it comes to getting a job done, be it in any field of work. And, shopping would top that list in a world of consumerism that’s taking…

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Tick the right technology boxes for location based marketing – RFID Vs Beacons Vs Geo Fencing

“Most brands and marketers only utilize 15% of technologies and capabilities they are already paying for, so the focus should not be in the number of technologies that need to adopted, but in “applying” them…

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