Retail Digital Transformation

Salesforce Commerce Cloud: Why is SFRA crucial for your business?

Imagine having a complete, highly customized, scalable and fully functional online storefront ready, within just a few weeks, without having to go through a lot of hassles. Sounds incredible right? Thanks to the cloud-based, software…

Read more

The Connected Store 2.0 – Mapping & Tracking Customer Frequency

Technologies in Retail have evolved, but has it evolved to the extent of driving more foot traffic? Influencing new customers who are in the same locality to come visit the store and buy products is…

Read more

Commerce Cloud Storefront Reference Architecture (SFRA) – What are the things you need to consider while you make a move?

Storefront Reference Architecture (SFRA), the newest platform of SFCC provides retailers a starting point for Webstore. It is synonymous with an out-of-the-box and best-in-class experience. It has easy extensibility that can be customized as per…

Read more

The Connected Store 2.0

We are now in a digital age where technologies play an integral part of a customer’s life: they are omnipresent but are they omnipotent yet? A convergence of digital technologies is not to play one…

Read more

The Unwinding Roadmaps to Endless Customer Retention

Consumer demands towards IT have dramatically changed over the years. Besides, there is a huge divide between younger and experienced users. A large part of the experienced ones are continuously trying to catch up and…

Read more

Intelligent Campaigns – Orchestrate every customer interaction

Ever wondered how an autopilot system flies a plane? How Siri or Google assistants work? or how some cars are voice activated? The ability of computers to process logic is not refutable but its ability…

Read more

Where can AI help Retailers in Customer Intelligence?

Imagine as a retail business owner you are being able to read the mind of your customers, you can decipher what is that factor that is drawing your customers’ to your product. The good news…

Read more

Ways to Prevent your Site from Crashing this Holiday Season

With the holiday season round the corner, it will not be a surprise if some of the ecommerce sites collapse when a trillion of shoppers are trying to shop online. Lack of performance testing, could…

Read more

Mastering Digital Transformation with Microservices and Containers

Once during an Amazon offsite, managers had resounding suggestions that all employees should be increasing communication with each other. To their surprise, Jeff Bezos stood up and announced, “No, communication is terrible!” Known as Bezos’…

Read more

Amplifying the Phygital Shopping Experience

It is true that digital transformation in retail is huge. But sadly, a Forrester analysis claims that retailers even today largely perceive digital innovation more about transactions. However, the truth is, retail engagement is a…

Read more

The Legacy Modernization puzzle and what to do about it?

Most enterprises have a significant baggage of legacy software running in production. These are the ones which have been developed 10-15 years ago. Some of them don’t have vendor support or patch upgrades anymore and…

Read more

Top 9 necessary optimizations for your Ecommerce UX Audit – Part 2

We have seen in our previous blog, Top 9 necessary optimizations for your Ecommerce UX Audit – Part 1, what charms a user and what puts them off when they open an ecommerce website. Having…

Read more