Unified commerce

Personalization is no longer a “nice-to-have” but a “must-have” for retailers to win and retain customer loyalty.

What exactly is personalization? Contextual customer experiences are no longer a “nice to have” in today’s highly competitive marketplace; they are a “must-have”.  While nearly every retailer today promises to “personalize” their shopper’s experience, just…

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State of E-commerce 2022: Navigating the ‘New Normal’ of B2C Commerce

The global commerce landscape was on the verge of transformation and the outbreak of COVID-19 accelerated the entire process. It proved all assumptions wrong and brought about a 360-degree change to global commerce. Digital transitions…

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2021 round-up & “7 Hot Retail Tech Trends” to watch in 2022 – Digital transformation, adaptation & more e-commerce boom

New year comes new trends! Are you getting set to bid farewell to 2021 and hello to 2022? While the year 2020 and 2021 was all about the race to digital transformation and social commerce,…

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“Spinning the future of retail!” Aspire Systems @ NRF 2022 – Retail’s Big Show; Booth #858

We’re thrilled to finally have our own booth #858 at a physical event, none other than the NRF’s Big Retail Show 2022! NRF 2022 is the world’s largest annual retail event, bringing over 40,000 retail…

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Shopping, sales, and Singles Day: major lessons from ecommerce’s big event in 2021

Make a wish at 11:11 on 11/11 for the biggest global retail event, ever! Nicknamed ‘Singles Day’, as a Valentine’s Day counter-holiday, the 11/11 sale is one of the most looked-forward-to events in China. Started by none…

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Halloween mood board for your B2C e-commerce site

3 wicked strategic ways to boost your online sales this Halloween! No tricks, just treats  Halloween is around the corner – The “scary-good” time of the year. In 2020, US shoppers spent roughly $8.8 billion over the Halloween season. This year, it could go…

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3 ways in which Unified Commerce helps B2C businesses offer hyper personalized experiences to consumers

One of the most satisfying shopping experiences is when you stumble across something that you never knew you needed, and get an offer on it. This can happen while shopping online when finding a perfect…

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The Top 13 Tried and Tested eCommerce Strategies to Improve Conversion

Ecommerce conversion rate is a crucial metric for online store owners. While every B2C marketer worries about bringing in more site visits and prospective buyers, it is important to have the right strategies in place to…

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How Retailers Leverage Social Media as part of their Unified Commerce strategy

Did you find this blog while you were scrolling past social media? I’m not surprised. With over 3.78 billion active users daily across platforms, it is clear that in order to provide unified experiences, having…

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Crowdsourcing Data: The Golden Goose for Brands

Crowdsourcing involves gathering information, or views from a large number of people using the internet, social media, or smartphone. In crowdsourcing, participants operate as paid freelancers or some of them offer free services. Data that…

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Making the Most of Magento to Power Unified Commerce

In the quest to establish unified commerce, one of the common mistakes of retail brands is the assumption that their presence must be everywhere. They are eager to be available always to serve customers, irrespective…

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Adopting the Right DevOps Strategy to Lead Your Unified Commerce Journey-Part 3

If you’ve followed this blog series, Part 1 and Part 2 talk about DevOps, its relation to the retail ecosystem, and the 4D approach to it. Besides, it also discusses the defined parameters that are…

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