3 wicked ways to boost your online sales this Halloween! No tricks, just treats Inflation cannot dent the excitement for Halloween – the “scary-good” time of the year. Why are we so hopeful, you would ask? Well, in 2021, Americans…
What exactly is personalization? Contextual customer experiences are no longer a “nice to have” in today’s highly competitive marketplace; they are a “must-have”. While nearly every retailer today promises to “personalize” their shopper’s experience, just…
The global commerce landscape was on the verge of transformation and the outbreak of COVID-19 accelerated the entire process. It proved all assumptions wrong and brought about a 360-degree change to global commerce. Digital transitions…
New year comes new trends! Are you getting set to bid farewell to 2021 and hello to 2022? While the year 2020 and 2021 was all about the race to digital transformation and social commerce,…
We’re thrilled to finally have our own booth #858 at a physical event, none other than the NRF’s Big Retail Show 2022! NRF 2022 is the world’s largest annual retail event, bringing over 40,000 retail…
Make a wish at 11:11 on 11/11 for the biggest global retail event, ever! Nicknamed ‘Singles Day’, as a Valentine’s Day counter-holiday, the 11/11 sale is one of the most looked-forward-to events in China. Started by none…
One of the most satisfying shopping experiences is when you stumble across something that you never knew you needed, and get an offer on it. This can happen while shopping online when finding a perfect…
Ecommerce conversion rate is a crucial metric for online store owners. While every B2C marketer worries about bringing in more site visits and prospective buyers, it is important to have the right strategies in place to…
Did you find this blog while you were scrolling past social media? I’m not surprised. With over 3.78 billion active users daily across platforms, it is clear that in order to provide unified experiences, having…
Crowdsourcing involves gathering information, or views from a large number of people using the internet, social media, or smartphone. In crowdsourcing, participants operate as paid freelancers or some of them offer free services. Data that…
In the quest to establish unified commerce, one of the common mistakes of retail brands is the assumption that their presence must be everywhere. They are eager to be available always to serve customers, irrespective…
If you’ve followed this blog series, Part 1 and Part 2 talk about DevOps, its relation to the retail ecosystem, and the 4D approach to it. Besides, it also discusses the defined parameters that are…
