Retail

How to enhance CX with AI driven recommendations – A B2C business POV

Aspire’s Krishnan Jayaraman Vice President & Business Head – Data Analytics and RPA sat down with Krish Lakshminarayanan Vice President – Digital Engineering & Advanced Analytics at Dine Brands Global, for a very special AI…

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Shopping, sales, and Singles Day: major lessons from ecommerce’s big event in 2021

Make a wish at 11:11 on 11/11 for the biggest global retail event, ever! Nicknamed ‘Singles Day’, as a Valentine’s Day counter-holiday, the 11/11 sale is one of the most looked-forward-to events in China. Started by none…

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Halloween mood board for your B2C e-commerce site

3 wicked strategic ways to boost your online sales this Halloween! No tricks, just treats  Halloween is around the corner – The “scary-good” time of the year. In 2020, US shoppers spent roughly $8.8 billion over the Halloween season. This year, it could go…

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3 ways in which Unified Commerce helps B2C businesses offer hyper personalized experiences to consumers

One of the most satisfying shopping experiences is when you stumble across something that you never knew you needed, and get an offer on it. This can happen while shopping online when finding a perfect…

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A retailer’s guide to different types of mobile app development

With the world around us on a fastrack towards everything mobile, as business owners, it’s mandatory to look into running a whole business on a device that can fit into the palm of one’s hand.    Languages, platforms,…

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How SFCC helps its users maintain customer loyalty and trust by staying compliant to privacy laws

Privacy is now a public matter. What seemed new in the world of data privacy laws just a while back aren’t anymore. Regulatory and compliance measures have been around for decades. However, it wasn’t until…

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3 status update measures on Salesforce Trust Site

Trust. A short word it may be, but it has a lasting effect in the business world, especially for companies processing vast amounts of data. Retail brands that have created a storefront require regular updates…

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Data Privacy and Personalization – A retailers ticket to win hearts and competition

Why do retailers need data? In today’s world, data has more value than gold which is proven by the number of rigid data privacy policies emerging over the decade. The data privacy policies not only…

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Achieving Campaign Efficiency through Insights-Driven Marketing

Retailers today operate in a highly competitive environment. This situation has become more intense since the last decade where revolutions in technology and ever-changing customer expectations have propelled competition on a scale never seen before.…

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The secrets of a successful migration strategy that helped Metro Retail Stores Group Inc migrate to cloud in the middle of a pandemic.

Embracing the potential of the cloud has become an unavoidable requirement for success in today’s digital world, particularly as companies progressively migrate their applications to the cloud to fuel growth. Every organization’s path to the…

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8 great insights retailers gain from SFCC’s Reports & Dashboards App

Behind every great driver is a dashboard that helps keep their vehicle running. Dashboards let drivers know how fast they’re going, what they need to work on, and the overall health of the vehicle. Wouldn’t…

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Predicting RoI on marketing activities in retail industry

Marketing was once a simple proposition concept, it was required to create advertising campaigns for “brand-building”, which generated leads, and then it drove sales and their job was done. However, with changing times and digital evolution, the concept of marketing has also evolved. In this…

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