Retail

Conversational Commerce Is the Talk of the Town in the World of Digital Retail

Is the core of today’s retail business all that different from 150 years ago when The Galleria Vittorio – one of the first shopping malls – was opened in Italy. Let’s look at the customer-facing…

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Decoding the Role of Edge Analytics in Unified Commerce

Establishing the role of edge computing in retail starts with understanding the value of data-rich insights in unified commerce. Retailers have come a long way from analyzing Nielsen TV ratings and collecting feedback over the…

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Six Reasons Why You Should Use Salesforce Commerce Cloud to Launch Your Global Stores

Consumers are increasingly buying online and are attracted to international retail brands resulting in a massive worldwide e-commerce sales growth year on year. According to Statista, E-retail revenues are projected to grow to  6.54 trillion…

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Why You Need a Single View of Data to Unify Experiences

In today’s digital world, a retailer’s ability to harness data effectively is critical to its success. But the volume of data being produced and processed is growing at an exponential rate. Many businesses are recruiting…

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Silos to Insync: The Road to Unified Commerce

Gartner predicts that by 2022, organizations with multiple digital commerce go-to-market strategies will see a 30% increase in sales. Let’s take a brief look at the three most popular digital commerce strategies among retailers through…

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Evolution in Unified Commerce Demands New Metrics

 To Anya’s mother, shopping meant getting into her car and driving to the mall or store she wanted to buy from. For her daughter, Zoya, shopping isn’t confined to a brick-and-mortar store. From the laptop…

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What Is Affiliate Marketing and How Does It Work on Salesforce Commerce Cloud (SFCC)

With more and more choices to purchase online, customers seek validation of the product through reviews written by other customers. Overwhelmed customers are more likely to share their product experience with others, but it may…

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Adopting the Right DevOps Strategy to Lead Your Unified Commerce Journey-Part 1

If you’ve followed our previous content on Unified Commerce, then you are aware of the iterative model of continuous innovation in the context of retail digital transformation. It is all about continuous evolution across various…

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2021 Digital Commerce Trends: What to Look out For

Oniochalasia. The word quite simply means to ‘buy or shop as a way to relieve one’s stress’. Retail therapy is real and the era of digital commerce has made it easier for us to indulge…

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How to choose the right E-commerce platform for your business ?

Salesforce Commerce Cloud, Magento, Shopify, Woo Commerce, so many choices, so much information to process… well…here’s the low down Building your business through digital channels is more than just putting up your product listings on…

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Bringing the shopper back to the physical store: 5 ways to minimize risk for your consumers

It is true that retailers once enjoyed the privilege of providing great in-store experiences and proved to be a major source of revenue for them. However, in a world where experiences have taken over as…

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POS Test Automation Challenges and Strategies

As mentioned in my earlier blog post(POS Testing – Part 1), in competitive business such as retail, POS can be a key differentiator. It is very important for POS applications to be reliable, scalable, easily…

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