A study by Claremount Graduate University proved that shoppers who get coupons or discounts are happier, less stressed, and are less anxious. The study also found that people actually enjoyed receiving coupons more than gifts.…
Walt Disney famously said, “Do what you do so well that they will want to see it again and bring their friends. What the creator of Mickey Mouse was doing decades ago was telling creators…
The innovative Commerce Cloud Einstein (CCE) AI by Salesforce gives companies the power to provide customers with product recommendations based on customer behavior and buying patterns. This improves the way customers shop on your e-commerce…
Isaac Asimov and Philip K Dick painted a future of Androids dreaming of electric sheep and robots doing just about everything. While we might not be there just yet, artificial intelligence (AI)—sci-fi’s mainstay—has very much…
Information security expert Stephane Nappo famously once said “It takes 20 years to build a reputation and a few minutes of cyber-incident to ruin it.” Cybercrime and security threats are by far the greatest downsides…
When it comes to e-commerce, 84% of buyers say that they value user experience just as much as the company’s products. Why should user experience matter in e-commerce? A unified (or a one-brand experience) gives…
With retail on the cusp of major transformation, businesses are looking for new ways to keep shoppers coming back for more. Headless commerce may just be the solution waiting in the wings for retailers looking…
Cart abandonment is a reality: 3 of every 4 shoppers tend to leave items behind in their online cart. Potential customers walk away from your store for numerous reasons, including an unoptimized checkout strategy, which…
Salesforce Commerce Cloud’s public cloud-based sandboxing solutions can be set up quickly, used as part of a CI/CD process, and offers improved performance. The on-demand sandboxes offer numerous advantages over the traditional model, including a…
What was once considered an acceptable level of enterprise-level customer service might now be termed as unforgettable or dissatisfactory. With the emergence of self-service, many top brands have realized that a live chat functionality on…
Remember Thor, the Son of Odin and the God of Thunder, who was to be the protector of the nine realms? While realm literally means the world, it’s different in the context of Salesforce e-commerce.…
Consumers are increasingly buying online and are attracted to international retail brands resulting in a massive worldwide e-commerce sales growth year on year. According to Statista, E-retail revenues are projected to grow to 6.54 trillion…
