Scenario: A growing company is facing the challenge of choosing the right software solution to support its expanding operations. The CEO and CTO are discussing the options available. Characters: Sarah: CEO of a mid-size retail…
The Challenge Boardriders, a leading action sports and lifestyle company for boardriders around the world represents a casual lifestyle for young-minded people are passionate about outdoor action sports. In July last year, the Business Operations…
Why are hackers attacking ecommerce sites? As more businesses suffer severe security breaches, the wave of compromised data rises. According to data breach statistics, hackers are strongly motivated by money to obtain data, and personal…
As new customer experience touchpoints emerge and shopper expectations evolve, e-commerce is the last place any company can afford to lose flexibility and agility. To continuously improve existing touchpoints, adopt emerging ones, and provide a…
In today’s age of digital commerce, consumers are more likely to engage with brands that offer unique and consistent experiences. These days, customers multiplex in and out of various channels before they buy a particular…
