At one point during the 1940s, retailers tried to collect consumer insights by conducting in-depth sessions with customers. Based on Sigmund Freud’s psychoanalytic theories with customers, this process was known as “motivational research”! These days,…
Picture yourself sitting at the food court in the centre of one of the millions of malls across the country. The smell of mall food staples such as pretzels and teriyaki chicken fills the air.…
