In the age of digital disruption, the future obviously looks better for those who are viewing digital as an opportunity to outperform leaders in their industries. However, the wrong digital strategy can spell disaster for…
Ask any executive who has led an organization through a large, transformative change, and he or she will tell you that a company’s vision is only as good as the people behind it. This article…
“The holy grail of marketing is to proactively pounce upon every individual customer opportunity by predicting beforehand who will respond and to preemptively intervene each customer loss by predicting who will defect” – Dr. Eric…
Smarter ways of personalizing digital content have been fast gaining momentum in today’s competitive marketplace for past few years. Research says that more than 70% customers prefer to leave sites where they are unable to…
The key is to know what and when your customers want even before they do. Retailers are always looking to stay ahead of their customers by analyzing their buying behavior and send targeted promotions that…
Let me quickly define Analogue in the context it is written. I define it as the well-oiled system already in place that is currently engaging customers. It could be your help desk services, your in-store…
Business Impact: The advent of Omnichannel retail has transformed the retail business processes tremendously. Omnichannel retail resembles an evolution of multichannel retail, but internally it impacts the retail business in greater ways. So, what do…
