Not so long ago, marketing was quite a simple proposition; marketing executives would create advertising campaigns for “brand-building” and as long as this generated some leads, and then (directly or indirectly) drove sales, their job…
Business Impact: The advent of Omnichannel retail has transformed the retail business processes tremendously. Omnichannel retail resembles an evolution of multichannel retail, but internally it impacts the retail business in greater ways. So, what do…
