With unconventional candidates, unusual platforms and dramatic turning points throughout the race, the 2016 US presidential election has certainly become one for the history books. Bizarreness notwithstanding, it has also been the biggest digital battle…
For the last few years we have witnessed the rise of emerging channels like mobile, video and social media among the brands and advertisers. Marketers have realized the need to focus on improving customer experience…
Smarter ways of personalizing digital content have been fast gaining momentum in today’s competitive marketplace for past few years. Research says that more than 70% customers prefer to leave sites where they are unable to…
The Web and mobile sites of your organization are visited by quite some people every day. But does each one of them find exactly what they are looking for? As an organization, it is important…
