What the US Election has taught us about Digital Marketing

With unconventional candidates, unusual platforms and dramatic turning points throughout the race, the 2016 US presidential election has certainly become one for the history books. Bizarreness notwithstanding, it has also been the biggest digital battle…

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Connecting the dots: Improving Ad-Campaign results

For the last few years we have witnessed the rise of emerging channels like mobile, video and social media among the brands and advertisers. Marketers have realized the need to focus on improving customer experience…

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Content Personalization: Turn your visitors into customers

The Web and mobile sites of your organization are visited by quite some people every day. But does each one of them find exactly what they are looking for? As an organization, it is important…

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