customer segmentation for banks

How to Segment your Customers for the Best Banking Experiences using AI?

Banks realize the need to change from a product-centric approach to customer centric. One way to achieve this transformation is to better understand their customer through segmentation. Segmentation reveals specific intelligence that can otherwise be…

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How AI can Transform Customer Segmentation and Conversions

More than 40% of marketers are looking at using AI for customer segmentation.  AI improves targeting, personalization, and engagement. It gives banks more time to interact with consumers at the time of need. AI-driven business…

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