The rise and prevalence of an approach of personalization have created a lot of scope for healthy competition among businesses to get creative about ways to acquire and retain customers. Customer segmentation is the first…
Banks realize the need to change from a product-centric approach to customer centric. One way to achieve this transformation is to better understand their customer through segmentation. Segmentation reveals specific intelligence that can otherwise be…
More than 40% of marketers are looking at using AI for customer segmentation. AI improves targeting, personalization, and engagement. It gives banks more time to interact with consumers at the time of need. AI-driven business…