Customer data

4 Ways Insurers can Improve CX with ServiceNow FSO

If you want to differentiate yourself from your competitors in this day and age, then you should be focusing on customer experience regardless of the industry. Insurers are not immune to the fickle customer expectations…

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How Data Quality Translates into the Quality of Your Customer Experience

Customer experience (CX) is the new marketing battlefront in today’s ultra-competitive times. This makes it vital for businesses and enterprises to give customers more than they expected to get more than they thought possible! An…

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The role of Customer Data Integration (CDI) strategy in reimagining smart retail experiences

Understanding every facet of the customer is key to putting the business in a better position to fulfill their expectations. With a 360-degree customer view, products, solutions, and experiences can be driven through actionable insights.…

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Real-time Personalized Recommendations: Retail use-case

“No!” “For the hundredth time! No!” Paul yelled as he slammed his laptop shut. All the websites he visited were trying to sell him ridiculously printed sweatshirts. Okay, a new animated movie has released and…

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