All posts by Nikhil Ajwani

Data Privacy and Personalization – A retailers ticket to win hearts and competition

Why do retailers need data? In today’s world, data has more value than gold which is proven by the number of rigid data privacy policies emerging over the decade. The data privacy policies not only…

Read more

Achieving Campaign Efficiency through Insights-Driven Marketing

Retailers today operate in a highly competitive environment. This situation has become more intense since the last decade where revolutions in technology and ever-changing customer expectations have propelled competition on a scale never seen before.…

Read more