Predicting RoI on marketing activities in retail industry

Marketing was once a simple proposition concept, it was required to create advertising campaigns for “brand-building”, which generated leads, and then it drove sales and their job was done. However, with changing times and digital evolution, the concept of marketing has also evolved. In this…

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Predicting ROIs to a Microservices Migration – Sowing Seeds to Success

Microservices has proven time and again that it is more than just a mere buzzword. Organizations have made a decision to move towards it and many more are weighing its odds and evens. In order…

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Usability increases your Return on Investment (ROI)

 Early involvement of usability engineering plays a vital role in increasing the product ROI right from development to support. In most of the product development initial stages, usability engineering is considered as an additional expense…

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