Merchants no longer have to worry about a fully stocked inventory and can cash in on out-of-stock (OOS) products, whether at their store or their online storefront. The concept of Endless Aisle shopping allows customers to buy the same OOS products at a different store location. And if they’re shopping online, they can get the products delivered right to their doorstep. Salesforce e-commerce solutions like Endless Aisle enhance the world of shopping by allowing retailers to offer customers the opportunity to buy OOS products. Whether it’s a brick-and-mortar store or a virtual storefront, an Endless Aisle gives merchants the chance to integrate kiosks and Endless Aisle tech.

The benefits, too, to both merchants and customers, are endless and guarantee to drive sales and customer retention. A Forrester study predicts that by 2022, a whopping 55% of retail sales will be powered by digital touchpoints – the same kind that Endless Aisle employs. Redirecting customers to partner stores or online storefronts that carry the OOS product, or notifying them when the product is back in stock, helps companies retain customers, keep them in-store, and increase the likelihood of a purchase.

The source of infinite shopping

 Salesforce Commerce Cloud (SFCC) offers great e-commerce solutions like Endless Aisle. Every great piece of technology starts with a great source code. Development teams can find a whole repository chock-full of Endless Aisle source codes, and other handy tools, on the SFCC marketplace.

An Apple a day keeps OOS at bay

 The go-to device that companies use for Endless Aisle at physical store kiosks are iPads, preferred for the versatility they bring. It’s important that teams create a structured development environment setup that caters to Apple products. This process is easy with Salesforce Commerce Cloud implementation strategies.

Many languages, wider reach

In order to capitalize on their global presence, brands can utilize SFCC’s multilingual and multiple currency powers. This translates to a wider market presence so that companies don’t need to be derailed by foreign languages and currencies.

Location-specific websites can be configured to reflect local currency by enabling the Currencies tab under the Merchant Options on SFCC. Alongside local currencies are area-specific shipping options that can be selected parallel to currency selection.

Paying up!

With payment devices like Adyen, merchants can easily request payments from their customers via their kiosk. The iPad needs to be configured to the payment device to offer seamless payments. By specifying the payment terminal code, the device can be onboarded using a simple credential process.

After the payment device has been set up, it’s ready to assist with buying. Some purchases may require a customer signature. These devices communicate with the Endless Aisle kiosk to determine signature requirements, a step that needs an associate’s approval.

Associated role models

Store associates go beyond the call of duty to make sure that customers buy from the brand, even if at another partner store. This is a valuable asset to ensuring sales stay within the brand.

Physical stores require trained individuals on-site to access, configure, and assist shoppers with their search, order, and purchase. By creating a roster of store employees who will have admin privileges to the Endless Aisle kiosk, companies ensure that there is always someone to take care of OOS products.

Implementing Endless Aisle is a core component in creating personalized and engaging customer shopping experiences. Customers can shop endlessly with stores that run on Endless Aisle technology by Aspire Systems.

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