Crowdsourcing involves gathering information, or views from a large number of people using the internet, social media, or smartphone. In crowdsourcing, participants operate as paid freelancers or some of them offer free services. Data that…
In today’s ever-changing online world, innovations in the e-commerce and phygital retail sector have driven customers to expect even more out of their shopping experience. Consumers demand an enriched and seamless user experience across all…
In the quest to establish unified commerce, one of the common mistakes of retail brands is the assumption that their presence must be everywhere. They are eager to be available always to serve customers, irrespective…
The omnichannel expansion of the apparel world has been quick for retailers, with technology taking quantum leaps to bridge physical and digital touchpoints. But it has been a rather painful one, considering that it has…
What was once considered an acceptable level of enterprise-level customer service might now be termed as unforgettable or dissatisfactory. With the emergence of self-service, many top brands have realized that a live chat functionality on…
Establishing the role of edge computing in retail starts with understanding the value of data-rich insights in unified commerce. Retailers have come a long way from analyzing Nielsen TV ratings and collecting feedback over the…
In today’s digital world, a retailer’s ability to harness data effectively is critical to its success. But the volume of data being produced and processed is growing at an exponential rate. Many businesses are recruiting…
Gartner predicts that by 2022, organizations with multiple digital commerce go-to-market strategies will see a 30% increase in sales. Let’s take a brief look at the three most popular digital commerce strategies among retailers through…
To Anya’s mother, shopping meant getting into her car and driving to the mall or store she wanted to buy from. For her daughter, Zoya, shopping isn’t confined to a brick-and-mortar store. From the laptop…
The modern life, which melds continued connectivity, a multi-screen world, and contextual relevance, has revolutionized the retail experience. As online and in-store capabilities blur, it is important to continue to enhance the shopping experience. The…
BOPIS, click and collect, kerbside pickup, scheduled deliveries. Retailers continue to deploy new fulfilment options as they strive to offer convenient, safe and contactless shopping. Meanwhile, the restrictions of the past year have forced customers…
If you’ve followed our previous content on Unified Commerce, then you are aware of the iterative model of continuous innovation in the context of retail digital transformation. It is all about continuous evolution across various…
