One of the most popular activities we like to engage ourselves in is shopping, and stay in vogue with the latest trends Every individual is excited to get his/her hands on the latest arrivals in the market – be it clothes, electronics or fashion jewellery! People are attentive towards products they are purchasing and won’t hesitate to pay the “Right Price for the Right Quality”.
E-commerce evolution:
In today’s fast-paced world, we expect things to be done quickly. People in the cities come out for shopping and most often get bogged down in traffic. They are neither open to visiting multiple stores in search of their products nor willing to compromise on the quality of the product. This is where e-commerce has come to our rescue from the late 90’s. E-commerce has an edge over “brick and mortar” stores. Consumers can easily search through a large database of products and services. They can see actual prices, place an order over several days and put it on a “wish list” hoping that someday they’ll pay for their selected goods. They can even compare different products and buy the selected product at best prices.
It is because of these typical features, e-commerce retail sales have been rising consistently worldwide. The sales are expected to reach $2.35 trillion in 2017 and expected to increase to $4.058 trillion by 2020. However, with an increase in the number of transactions, there is also a rise in the average return/rejection rate of a product purchased online. As per stats, at least 30% of all products ordered online are returned when compared to 8.89% in brick and mortar stores. Most of the consumers return their products ordered online quoting “product received looks different”, they tend to favour the e-commerce applications having “no question asked return policy”. The reason for the return rate is because people were not able to try their desired products on themselves and check if it suits them.
How many people can recall that one phrase we commonly use when we go for shopping? Excuse me, CAN I TRY THIS ONE?? This is a clear let-down for a customer ordering online.
Virtual Try-On:
We get very excited to try something on ourselves and find out how it fits – be it clothes, glasses, shoes, caps, Goggles, watches, Jewellery, makeup! So, how would it be to have a platform where we can search through for our desired products and also be able to try it on ourselves? Sounds great right!
That is where Virtual Try-On comes into picture and we at ASPIRE have the technology to deliver an application that lets people try their favourite products on themselves. This platform provides offline support as well.
The technology at Aspire has the capability to attract masses as it gives an extended functionality to e-commerce, so that people can create their own reality with those products and will be able to feel their presence. The platform can be customized for any sector- clothing, eyewear, jewellery, footwear and many other accessories as well.
This platform can be easily integrated with any e-commerce application. The e-commerce Server has various products which can be configured in a way that each product can be tried virtually. For a selected product in the e-commerce application, consumers can opt for the Try-On option. The ecommerce retailer can have the products tried on virtually by a human model or let the consumer choose to preview the product on herself. The Try-On engine processes the images and finally renders the desired result through Image Renderer. In a few seconds, the end user can preview the product virtually. If the required precision is not met, the users get an option to zoom and rotate the product accordingly.
We have been able to use the underlying technology to create a Try-On experience to consumers using the jewellery e-commerce application. The webcam on the laptop/mobile takes the picture of the customer and converts it into a 2D/3D Image. The opted ornament such as necklace, bracelet, bangle, and ring is superimposed on the image within seconds. The user can zoom/rotate the ornament to adjust accordingly. In the case of earrings, the users use the front facing camera to create a 3D model and are able to see the earrings pinned to their ears with precision. The user can swipe across the screen and observe a 3 dimensional view of them with the ornament. This gives the consumers the exact feel of the product. This 3D preview takes less than a minute to render.
Since this platform is independent of internet connectivity and is lightweight, it can easily fit in with even complex e-Commerce applications. This would reduce the strain of multi-store search for the right product, we also get to try products virtually and get the actual feel of how the product looks on us. This is where the entire e-commerce sector is moving towards and people are actively embracing this. We have often heard from people complaining about a particular product not being the same when delivered compared to what is seen online. The product returned owing to this can come down significantly, if we move towards Virtual Try-On.
Source:
- Aspire’s Virtual Try-ON - June 8, 2017
Comments