In an age when big data is being touted as the new oil, proprietary algorithms must certainly be acknowledged as big data’s version of refined fuel. It is that, and more. In a digital world that produces terabytes of new data every second, these algorithms provide meaning and help organizations synthesize meaning from this data clutter. Algorithms are the new fuel that will power organizations to leverage big data, derive tangible new insights and make intelligent decisions. After all, it is their algorithmic efficiencies in dealing with big data that have made organizations like Google, Facebook and Amazon some of the most valuable brands in the world. And it is no coincidence that these algorithms are their most closely guarded secrets.

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Krittika Banerjee