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How to slash down your cloud infrastructure cost using Azure VM Automation?
This article describes the Azure automation processes such as Runbook that can help manage VMs automatically, and enabling you to schedule and perform VM start…
US Election Results- Has Reality Trumped Data?
Image source: manrepeller It has been over two weeks since the world witnessed the most dramatic presidential elections in the recent history. It has also been…
How to enable Phygital Retail for your store? [Podcast]
In our Sixth episode, we have two speakers, Sunil Bajaj, Director & Unit Head for Retail & CPG Practice and Kamal Chandramohan, Practice Head for…
Smart Marketers encashing on the rise of Explanatory Analytics
Sometime ago Whole Foods, an American supermarket chain formulated a marketing strategy targeting the millennial customers. They planned to launch a line of grocery stores…
Building your Data Lake- A modernized approach to compliance and security
Your bank or financial institution is not restricted to just files and records. Your data has spread out in the world in forms of images,…
5 Ways Smarketing (Sales+Marketing) Analytics Enables Business Success
As much as we love Dilbert, we beg to differ with him here! Marketing decisions can’t be based on gut feelings or “liquor and guessing”…
Why is CONSUMER Analytics not working for you? [Podcast]
We have two speakers, Jayakanthan Chidambaram, Practice Head for Analytics and Adarsh Nellika, Principal Solution Consultant – Analytics Practice discussing at length about Consumer life…
Social Media: Where enterprises succeed and struggle
For any organization to be successful it is very important that they should know their audiences and customers very well. One easy way to check…
Incorporating Big Data in Omni-Channel Planning
Omni-channel is no longer a magical utopia; it is no pot of gold hidden at the rainbow’s end. It’s here and it’s happening right now.…
What the US Election has taught us about Digital Marketing
With unconventional candidates, unusual platforms and dramatic turning points throughout the race, the 2016 US presidential election has certainly become one for the history books.…
Discovering the Art of Solr Search
Introduction : “Why do we need a search server?” Before answering these questions, let’s take a classical problem that affects the performance of many real…
Optimizing Marketing ROI through Analytics
Not so long ago, marketing was quite a simple proposition; marketing executives would create advertising campaigns for “brand-building” and as long as this generated some…
