Omni-channel is no longer a magical utopia; it is no pot of gold hidden at the rainbow’s end. It’s here and it’s happening right now. For the retailer to succeed alongside a changing landscape, it is critical for the idea of omni-channel planning to come to fruition. However, planning is only as effective as how well the retailer surfs the data deluge in a connected, digital world; how well he/she mines masses of Big Data, providing split second insights into retail decision-making.

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Krittika Banerjee