merchandise planning

Customer dimension in Merchandise planning : How consumer data has become crucial in today’s planning

The New Merchandising Reality “The customer is always right” goes the old adage, but for several decades in the past, it did not hold sway with merchandise buyers in retail organizations. Buyers would rely heavily…

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Incorporating Big Data in Omni-Channel Planning

Omni-channel is no longer a magical utopia; it is no pot of gold hidden at the rainbow’s end. It’s here and it’s happening right now. For the retailer to succeed alongside a changing landscape, it…

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