Digital technology is core to the Millennial lifestyle. The Pew Research Center labeled Millennials as “Digital natives in a land of digital immigrants.” Millennials put banks in a unique situation. This demographic, more than any…
Banks that extend context into a Millennial’s life build trust, but banks that build context into a Millennial’s life extend life-long relationships. While millennials are often stereotyped as the mysterious bunch, some even go so…