All posts by ThomasJoseph

Data-Driven Cognitive Selling

Cognition, as the definition states, is “the mental action or process of acquiring knowledge and understanding through thought, experience, and the senses. Expanding the above definition, cognitive selling can be described as the act of selling,…

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Menu Engineering with Market Basket Analysis

A Cornell Hospitality Quarterly study found that 75% of customers who visit a restaurant are undecided on what to order. This is an opportunity for equipping service personnel at restaurants with data driven intelligence enabling…

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