The insurance industry is constantly on its feet, undergoing transformation driven by digitalization, while juggling changing customer expectations, and increasing competition. Speed and flexibility for future change have become make-or-break factors and they’re at the centre of all digital revamp insurers are taking up.  

Automating insurance application testing serves as one final checkpoint for insurers to ensure their final product is up-to-mark, efficient and satisfying enough to boost customer retention. 

Find out about the advantages of test automation in insurance application testing from our earlier blog Automation in insurance application testing: Reasons why you should prefer it to manual testing In this blog, we will explore some more business benefits of test automation in insurance application testing and how it can help insurers gain a competitive edge. 

  • Improved quality 
  • Enhanced customer experiences 
  • Increased flexibility 
  • Watertight security 
  • Regulatory compliance 

Improved quality: Quality is critical for any end-user product or service and the stakes are only higher in the insurance industry, where accuracy and reliability play a larger-than-life role for the customer. Test automation can help insurers achieve higher levels of quality in their post-launch applications by keeping defect leakage to less than 3%. Automated tests are more thorough and comprehensive than manual tests, ensuring that all possible scenarios are covered. Test automation tools available in the market also specifically cover performance testing, ensuring better quality applications that meet customer needs and expectations.  

Enhanced customer experience: The insurance industry is built on trust. Customers rely on insurers to provide them with reliable and accurate information. Test automation can help insurers achieve this by ensuring that their applications are of high quality and meet customer needs. This enhances the customer experience and helps to build customer loyalty, increasing future business.   

Increased flexibility: Test automation can help insurers increase their flexibility by enabling them to quickly adapt to changing business requirements. Automated testing tools can be easily modified to accommodate changes in the application or business processes, reducing the coding time it takes to make changes. This enables insurers to respond quickly to market changes, stay ahead of the competition, and achieve their business goals.  

Watertight security: Security is a top concern for insurance companies, as they handle sensitive customer data and financial information. Test automation can help insurers detect security issues early in the development cycle. Automated security tests can be executed continuously, allowing insurers to identify potential security vulnerabilities before they become serious issues. This reduces the risk of security breaches and helps to ensure that customer data is protected. 

Regulatory Compliance: Test automation can help insurers comply with regulatory requirements related to data privacy and security. Automated tests can be designed to ensure that applications meet regulatory requirements, reducing the risk of non-compliance and potential fines or legal action. This helps insurers to protect their customers’ data and maintain the trust of their customers. 

Get these perks while making your testing efforts leaner. Find the test automation tool that can help you shed 50% testing efforts and 35% testing costs, while giving you an expert edge. Check out about AFTA 3.0 – Insurance application testing Ft Automation.