The holidays are around the corner and your customers are more than excited to buy their favorite goodies. Be it Black Friday, Cyber Monday, or the traditional Christmas shopping your customers will be out there expecting you to hold major sales and new arrivals. Many of them could never dream of breaking this tradition of ‘shop till you drop’ during the sale. For such customers who desperately wait for this shopping spree season, it is not just another occasion. Since this happens once in a year and the quantities are mostly limited, the customers want to buy them somehow and they try hard to own their favorites. With estimated growth at $2.93 billion of online sales in 2019, it would be a disaster for the retailers if their website or app is not ‘Holiday Ready’.
Recently, these are more of an online event than a brick-and-mortar one and your customers are looking forward to your e-commerce websites for updates and attractive offers. A report states that over 24 hours on Cyber Monday, Americans spent a combined 11,000 years — or more than 95 million hours — shopping online.
Isn’t it frustrating when you plan to buy something you wanted for so long but there are limited stocks and you actually cannot buy it? This nightmare is very common in a brick-and-mortar store since the crowd would just storm the gates to grab that crazily priced and sadly under-stocked goodies. In this case, online shopping comes as a rescue for those shopaholics. Well here is proof to substantiate the fact. A report by Washington Post says “Thanksgiving and Cyber Monday sales were up 6% in 2018, and over $7.9 billion in online sales happened on Cyber Monday alone”. So what is that you, as a retailer need to do to keep the stats rising?
It’s an obligation for retailers to ensure their customers have a pleasant user experience during their Holiday sales.
Any e-commerce retailers should pay more attention to building more mobile-friendly websites and applications and their performance. No matter how exciting the offers or collections are, your customers are not always ready to wait until your website loads or redirects to the landing page. A slight delay in the loading can easily disappoint your customer and give a chance for your competitor to win that customer. There are many examples of retail giants in the past, who have experienced huge losses due to the occurrence of their e-commerce application failures during their Sale days. A slow-loading e-commerce website or application is highly capable of killing your business and losing your potential customers. Your customers are definitely not going to be happy because 40% of users abandon a site that has the loading speed higher than 3 sec says a report. Not to mention, the other potential issues like payment gateway failure, inventory mismatch, shipping method failure, and many more that could happen with the lack of continuous performance testing. It does not stop with just that because negative word-of-mouth will spread like wildfire and there will be no end to it until you make efforts strenuously to regain those customers with a good website and trustworthy products. To add on, your website may not be considered as one of the best by Google since the engagement of a user is less than a minute. This may lead to Google ignoring your website on highly relevant search queries due to low user experience.
The primary reason for this nightmare is retailers often do not focus on their testing as much as they give importance to their design and development of the application. An end-to-end application performance testing using a single framework that covers all aspects of performance including, speed, scalability, responsiveness, and endurance can help retailers to stay 100% Holiday Ready.
How APTf 2.0 can kickstart your Performance Testing in 4-6 Hours?
APTf 2.0 or Aspire’s Performance Testing framework enables retail application teams to load test with real-browser, simulate real-world scenarios, scales at extreme loads and enables integrated application monitoring which provides live metrics, interactive reports and insightful dashboards for effective decision making. With this framework, you can start your performance testing journey in 4-6 hours and reduce 50% of your testing efforts. APTf, unlike JMeter or LoadRunner, provides you the complete picture by integrating the metrics from protocol and browser, stores it in database, and represents on customizable Grafana dashboards in a live fashion, that could be accessed anywhere, anytime. These metrics enable you to keep track of their application build, monitor the alerts, and take the immediate steps when the application breaks.
Get to know for yourself how APTf 2.0 is better than just JMeter and LoadRunner!
It is important to choose the right performance testing framework to ensure your application does not crumble at extreme loads during your peak sales. Every part of the site should be tested against real world-scenarios like various browsers and devices. The importance given to the performance of the e-commerce website can save you a lot of customers and your brand reputation in the online market.
With APTf 2.0, your e-commerce website and mobile application is crash-free and holiday-ready. Help your customers with the best e-commerce website or mobile application for an amazing and secured shopping experience this holiday season.
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