The insurance industry in the Nordic region, much like elsewhere, is undergoing continuous evolution, largely propelled by the influence of digitalization. With changing customer expectations and growing competition, insurance providers are constantly on the move to adapt and stay ahead in the market.

Despite the changes, the success of an insurer continues to hinge on delivering superior customer interactions and omnichannel experiences. Customization and personalization have taken the spotlight in optimizing customer experiences and this gives insurers in the Nordic business market much scope to explore, given the diverse nature of the Nordic region.

The Nordic region has a lot of untapped opportunities relating to offering digital insurance experiences tailored for the demographic in terms of language customisations, localised portal changes, offering local language chat support or very simply enabling a customer from the region use the portal in their local currency.

Customising your insurance applications to meet needs of your end-user demographic can immensely lift your customer likeability score, making geo-based customisation a sure win for your business.

Why geo-based customisation is a sure win

  • Enhanced user experience: Providing services in your user’s native language, according to local demographic preferences improves overall user experience by making navigation and comprehension easier for customers.
  • Increased customer engagement: Language, geo-based customisation fosters better engagement with customers, as they feel more connected and understood by you.
  • Expanded customer base: By taking forward your product in additional languages, you’ll be speaking to new audiences, including those who may not be proficient in English. This will expand your customer base.
  • Building trust and chance at loyalty: Offering services in the native language builds trust with customers, as it demonstrates your company’s commitment to meeting their needs and cultural sensitivity.
  • Improved customer retention: Satisfied customers who can interact comfortably and find their needs acknowledged are more likely to stay loyal to you.
  • Effective communication: Customized language support ensures accurate and clear communication of policy terms, reducing the risk of misunderstandings and disputes.
  • Competitive advantage: Insurers that invest in geo-based customisations gain a competitive edge by providing a more inclusive and user-friendly experience compared to their competitors

Off-the-shelf insurance software often is in English language and is usually optimized for audience in the US. For an insurer to revamp the portal for geo-based needs would mean months of coding and development with an in-house team that’s dealing with a new software.

Working with digital transformation experts who possess an insurance domain niche can save you a lot of hassle, time, cost and downtime. Aspire Systems, a pioneer in digital transformation and offering custom solutions for insurers worldwide, has come up with Nordic customisation. The Nordic customisation of insurance platforms makes your core insurance software available to your partners, customers in Finnish, Norwegian, Swedish, and Danish. Other than the language customisations, the customisation covers a range of localised preferences such as currency, number formats, address typelist changes among others.

Our key customisations

  • Entire insurance portal available in 5 Nordic languages – Finnish, Norwegian, Swedish, and Danish.
  • Date, time and numbers displayed in the regional formats.
  • Addresses and phone numbers displayed in national formats
  • Region specific currency display – DKK, SEK, NOK, EUR.
  • Type list changes for region-specific address fields
  • Bot service with easy flow for quick assist with localization changes

The Nordic customization is possible for any insurance platform that is already in use. If you’re a Guidewire user, Nordic customisations for Guidewire InsuranceSuite and Digital can be rolled out from two weeks based on your needs.