As the digital world is evolving and shaping consumer’s life at large, little do we realize that the online market is being governed by a factor that may seem quite insignificant yet quite powerful – digital experience. With the increase in the number of digital devices like smartphones, tablets, and other wearables, users demand a seamless digital experience across devices.
For example: Studies show that 96% of smartphone users have encountered sites that are not mobile-friendly. This is huge because the average smartphone conversion rates are up 64% compared to the average desktop conversion rates and 57% of users say that they wouldn’t recommend a website which is poorly designed for mobile. The underlying fact is that the reason to lose a customer could be as trivial as hosting a non-responsive website which is good enough to easily put off your user.
Need for a Seamless Digital Experience
Interestingly, more than 40% of consumers are multi-device-users. This means the growing tech savvy population does not want to rely on a single device to complete any task. Switching devices has become quite common but the biggest challenge is to seamlessly connect those devices in order to offer a strong digital customer experience across various digital touchpoints.
Poor user experience force users to either complete their task on a traditional computing platform or abandon the site forever. This could be because users get disconnected from your applications in the middle of some important transaction or find it difficult to perform a job while switching devices. Whatever said and done, it’s the users who decide on the type of channel they want to engage with any business and businesses should be well equipped with the right digital connectivity strategies and frameworks to offer them seamless digital connectivity.
Inconsistent user experience can lead to mass cart abandonment, decrease in customer retention rates because they no longer want to be loyal to your brand and a huge impact on your ROI.
Building responsive and mobile-friendly websites is the need of the hour. More so, you could get penalized by Google for being non-responsive. For this reason, Bootstrap has been the personal favorite framework of most UX designers that helps them to scale any design and offer great compatibility across devices.
Aspire presents Is Bootstrap a Silver Bullet for Digital Experience?, a three-part webinar. In this first episode, Santosh Boyini, our UX expert will talk in depth about the importance of delivering a seamless digital experience across various touchpoints and how Bootstrap plays a crucial role in meeting today’s demands of digital customers and bridging the digital gap that results in increased user experience.
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