They are the messengers who carry the essence of your brand. They make or break shoppers’ perceptions and, by extension, your desired brand image. For a customer, they are the most visible people who keep…
THE TIMES THEY ARE A-CHANGIN’ “The distinctions that we talk about today between stores, apps, pick-up, delivery and sites are continuing to blur into the background for customers. For them, it’s just Walmart.” asserts Walmart…
Globally over $120 billion worth of shrinkage is suffered annually by retailers, which accounts for 1.44% of total retail sales, according to the Global Retail Theft Barometer. As the realities of loss become better understood,…
A customer walks into your grocery store after a long, hard day at work. Let’s call her Millennial Melanie. Needless to say, she’s already not in the mood to shop. After taking a quick glance…