Have you ever wondered when you are done with your purchases from a Super Market or on an ecommerce site how you or your spouse turned out to buy more Products than what you had…
For the last few years we have witnessed the rise of emerging channels like mobile, video and social media among the brands and advertisers. Marketers have realized the need to focus on improving customer experience…
Information in the BFSI sector is like the menu card of a multi-cuisine restaurant. All kinds of data on a platter, served simultaneously. To integrate the various kinds of data coming in at different velocity…
Customer Analytics focusses on the improvement of an Organization’s overall business development and its results serve as an effective measure for comparing performance and growth. Customers are the fuel for running an organization. Understanding them…
2015 brought alarming news for the insurance industry with record-breaking drops in customer experience satisfaction. In an increasingly commoditized market, insurance companies need to fast realize that customer experience is one of the most important…
This is in continuation to the previous blog on ‘Mobile Application Management in the BYOD age’ which explained enough the importance of considering the MAM (Mobile Application Management) for enterprise mobile applications, here is something about the MAM technique provided by…
As advancements in technology happen, the chances for apps becoming more vulnerable to security threats are on the rise. In this age of BYOD (Bring Your Own Device) where people need access corporate data, it…
Cross-selling and Up-selling techniques have been in practice from generations. Cross-selling is a technique that allows one in educating of products that would be essential with the product purchased. Up-selling, on the other hand, is…
So your organization has a global presence. Traditional organizational operations and structures have worked well for you. But global presence also brings global competition along with the challenges of global business phenomena like digitization. Your…