Unified commerce Experience (UCE) is the latest Buzzword in the E-commerce and none other than Magento Commerce Cloud is a sure contender in this space. I would like to re-iterate that unified commerce retail is much more than just one digital system, it is a combination of practices, processes and products/solutions coming together to provide a seamless experience across channels. It is more of a company culture than a technology initiative.
In this blog, we will see how the latest version, Magento 2 can play a vital role in enabling this culture from a technology perspective. The top 5 reasons why the latest Magento 2 is a great contender are as follows:
1. Extensive Integration Capability
One of the main drivers of unified commerce retail is the availability of information across platforms. Magento 2 supports this and with its extensive integration features, it enables seamless data flow across all the integrated channels.
2. Availability of 3rd party Extensions
Magento 2 facilitates a wide range of third party extensions. Together with worldwide society, it creates an enormous ecosystem with technological and functional ‘unified commerce’ supporting solutions. Extensions like customer service tools, mobility tools, analytics tools and other CX tools which have OOB integration with Magento, helps in providing superior unified commerce experience.
3. Strong Mobile Support
In a time where the native mobile application is being slowly replaced by PWA, Magento 2.3 is aligned to both the technologies. The Magento PWA Studio project is a set of developer tools that enables the establishment, implementation, and maintenance of a PWA storefront on top of Magento 2.3 and above. It makes use of modern tools and libraries to develop a build system and framework that adheres to the Magento principle of extensibility.
4. Tight Integration with Retail Ecosystem
Magento has come up with a series of products which complement the digital retail ecosystem. For example, the Enterprise Order Management system which is one of the keys in delivering unified commerce experience. Tight integration with Magento EOM will result in effective order management not only within e-commerce space but across all the digital and non-digital channels.
5. Capitalizing Adobe Suite
The last but not the least is the new-found marriage of Adobe and Magento. The Magento commerce cloud now has access and OOB integration with all the existing UX products of adobe which is considered as the leader in the retail ecosystem. The Adobe’s wide marketing ad analytics tool combined with their business solution can be leveraged to provide a seamless unified experience across all internal and external channels.
Flexibility is where Magento stands out. As the leading global platform for both B2B and B2C commerce, it empowers retailers with robust capabilities to seamlessly engage customers across all its channels and create unique experiences that drive differentiation, long-term growth, and loyalty.
Learn more about our Magento 2 platform here: Magento Miniseries.
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