Many brands think that a good-looking website is synonymous with an excellent user experience. However, that’s not the case, since they are many good-looking websites that have a high bounce rate. In fact, a Forrester…
You must have heard the term, ‘know your audience’ multiple times. What does it mean? Why should you know your audience? How do you know your audience? In this blog, we shall discuss why knowing…
Ecommerce stores lose money worth $18 billion1 on an average in sales revenue each year due to cart abandonment. Cart abandonment is a persistent issue for merchants and everyone wants to improve upon this. Consumers…
The year 2020 accelerated the commerce industry by a decade, permanently altering the way brands run and grow businesses and the role customers play. If there was any doubt that the future of commerce is…
Coco Chanel spoke for all womankind when she said: “A woman needs ropes and ropes of pearls.” The world seems to have taken her at her word. The global jewellery market size, which has seen…
