The year 2020 accelerated the commerce industry by a decade, permanently altering the way brands run and grow businesses and the role customers play.
If there was any doubt that the future of commerce is digital, it has now been erased permanently. But competing in this digital economy means brands must find new ways to promote, supply, and support their products and services – in exceptional and agile ways. Enter Magento 2.0.
A KPMG report reiterates that digital is how business gets done in today’s world. “But just having it in place does not guarantee success. It requires a Connected Commerce solution—to drive business outcomes through better customer experience, stronger engagement, and a supply chain that has the fidelity to fulfil e-commerce orders,” it states.
The many customer-centric touchpoints of digital shopping options translate into a vital to-do for all companies: putting in place a data, analytics, and insights-driven culture. The idea is to integrate the view of customers and products alongside enabling optimized and frictionless customer experiences and ensuring data privacy and integrity. All this in an agile, fast, and flexible way.
A Harvard Business Review article states that electronic commerce will “accelerate the shift of power toward the consumer, which will lead to fundamental changes in the way companies relate to their customers and compete with one another”.
The present-day omnichannel retail experiences necessitate flexibility that is difficult for full-stack solutions to execute. The melding of frontend and backend systems means it’s impossible to change one without effects spilling over into the other, leading to certain risks and costing time and money.
Headless commerce seems to be the only way out, with Magento 2.0 leading the way.
A headless system involves the decoupling of the front end and the back end. The content presentation layer (content and experience management systems) stands apart from the business logic and functional layer (existing e-commerce stack, integration, and commerce management). They communicate via an Application Programming Interface (API). APIs allow brands to continually work on new customer experiences across every channel and device.
The many benefits of Magento e-commerce
Empowered by technology, modern shoppers are looking for frictionless digital experiences that are tailored to their interests. These continuing shifts in customer behaviours and expectations need a front end that is easy, up-to-date, and seamless; this must be complemented with a back end that has the capability to keep evolving. The headless architecture allows companies to update to their customer-facing content layer without disrupting their business infrastructure and allows for never-before-seen flexibility.
Decoupling the architecture translates into speed as brands can rapidly make changes to the front end without disturbing the back end, and vice versa. Companies must no longer worry about what happens at one end when they change things at the other. It also allows bringing in new functionalities and integrations in lesser time and with lower costs. The value the Magento system, which lets companies keep up almost as quick as lightning, brings is undeniable.
Personalization & Customization
The unconnected nature of Magento enterprise support lets brands experiment and innovate constantly to learn the preferential subtleties of customers and markets and deliver them effectively. Constant backend experimentation is possible without affecting shoppers who may be using the front end at that very moment. Headless also allows data collection and analysis to predict customer behaviour and choices and enhance decision-making to personalize and exceed consumer expectations.
The world over, thousands of big brands have implemented Magento services, decoupling the back and front ends to support faster integrations, amp up experimentation, and ensure subtler personalization as they save time and costs. These include top brands such as Paul Smith, Waterford, Wedgwood, Dr Martens, Omega Watches, Osprey, Christian Louboutin, Agent Provocateur, Tom Dixon, Missguided, Paper Chase, Robert Dyas, Oliver Bonas, Barbour, END Clothing, Helly Hansen, Brewdog, oneills.com, PMT Music, The Conran Shop, Sunspel, and more.
Is Magento headless commerce right for you?
Losing your head may seem over the top to many, but it’s the perfect fit for a lot of businesses. It’s expensive, yes, but the many benefits of Magento headless API outweigh the costs.
Magento 2.0 works well for any business that has an existing content management solution and wants to grow its e-commerce offering. Brands that typically run a lot of content, have content that is evolving or media-rich or are witnessing rapid growth also do well with Magento integration services.
Headless is a great solution for large conglomerates that have numerous portfolio companies, brands, or divisions. Magento e-commerce cloud is also ideal for firms with experienced marketing and content organization and seeking more control.
Magento e-commerce development should be your first choice if you want a complete, single-source-of-truth system for mobile, e-commerce, and other channels for it will offer a certain consistency across the board. The separation of the front and back ends creates a faster, API-based approach and offers numerous competitive benefits.
Create unique and engaging shopping experiences with Magento API, courtesy the many features, ability to customize, flexible architecture, and seamless third-party integrations. In this digital age, when e-commerce is in a state of constant evolution, Magento 2.0 could help bring your every vision to life.
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